Google Ads · Home services, Leeds
PPC Google Ads · Microsoft Ads · Shopping
PPC Agency Manchester more leads, less wasted spend.
Pay-per-click advertising puts you in front of customers the moment they search — but only if every pound is working. Our senior PPC specialists build, manage and optimise campaigns around one thing: profitable leads and sales, tracked from click to customer.
- Senior, certified specialists
- You own your ad accounts
- Leads within weeks
★★★★★4.9/5 Google · Top Rated on Upwork
-46%Avg. cost per lead reduction
5.4xAvg. ecommerce ROAS
2–4 weeksTo first leads
£2m+Ad spend managed
Why PPC
Paying for clicks that don't turn into customers?
PPC is the fastest way to win customers — and the fastest way to waste money. Broad keywords, poor tracking and generic landing pages quietly drain budgets while the platform happily keeps charging.
What is PPC marketing?
Pay-per-click (PPC) marketing is online advertising where you pay each time someone clicks your ad. The most common platform is Google Ads, where ads appear above search results for the keywords you choose. PPC management covers keyword research, campaign setup, ad copy, bidding, landing pages, conversion tracking and ongoing optimisation to maximise return on ad spend.
01
High cost per lead
Leads cost more every month, with no clear reason why.
02
No idea what's working
Tracking is broken, so you can't see which ads bring customers.
03
Clicks, but no calls
Traffic arrives but leaves without enquiring.
04
Agency on autopilot
The account hasn't been properly touched in months.
What's included
Our PPC management services
Everything needed to run profitable paid search — handled by senior specialists, reviewed weekly.
PPC audit & strategyA full account audit and a plan built around your cost per lead or ROAS target.
Keyword researchHigh-intent keywords and a strong negative keyword list from day one.
Campaign buildSearch, Performance Max, Shopping, YouTube and Microsoft Ads.
Ad copy & assetsCompelling ads, extensions and creative tested continuously.
Bid & budget managementSmart bidding set up and monitored to hit your targets.
Conversion trackingGA4, Google Ads and call tracking so every lead is counted.
Landing page optimisationPages built and tested to turn clicks into enquiries.
RemarketingBring back visitors who didn't convert the first time.
Stop wasting ad spend
Where does your ad budget really go?
Most accounts we audit spend a big share of their budget on searches, places and times that never convert. Before we add a penny more, we find and cut that waste — then reinvest it in what works.
- Productive spend
- Irrelevant searches
- Wrong locations / times
- Poor landing pages
Before our audit45% of spend not producing leads
After 3 months90% of spend working for you
Example Typical results from our free Google Ads audit.
PPC services
All digital marketing services
Explore our paid media services
Specialist services within PPC — and the channels that make it even stronger.
CoreGoogle Ads ManagementSearch, Performance Max, Shopping and YouTube — managed properly.Learn moreEcommerce PPCShopping and PMax campaigns built for online sales.Learn morePaid Social AdvertisingMeta, TikTok and LinkedIn ads alongside search.Learn moreSearch Engine MarketingPPC and SEO working together on one plan.Learn moreConversion Rate OptimisationMore leads from the same ad spend.Learn moreGoogle AnalyticsTracking you can trust, from click to customer.Learn more
Our PPC process
What happens, and when
PPC moves fast — you'll see leads within weeks and steady improvement every month.
- Week 1
Audit & tracking
Account audit, goals, and conversion tracking fixed before any spend increases.
Accurate data - Weeks 1–2
Build & launch
Keyword research, campaign structure, ads and landing pages go live.
First leads - Weeks 3–8
Optimise
Weekly bid, keyword, ad and audience optimisation based on real results.
Cost per lead falling - Month 3+
Scale
Increase budget on what works and expand into new campaigns and platforms.
Profitable growth
Results
All case studies
PPC case studies
Shopping & PMax · Ecommerce
White-label PPC · Agency
Why AY Experts
Why choose us for PPC
| Feature | Typical PPC agency | AY Experts |
|---|---|---|
| Who manages it | ✕Junior account exec | Senior, certified specialist |
| Optimisation | ✕Monthly, if that | Weekly, hands-on |
| Account ownership | ✕Agency-owned | You own your accounts & data |
| Reporting | ✕Clicks & impressions | Leads, cost per lead & ROAS |
| Contract | ✕12 months | Rolling monthly |
PPC Manchester
PPC management across Greater Manchester and the UK
We run PPC for Manchester businesses targeting their local area, and for brands advertising across the UK and internationally.
ManchesterSalfordStockportTraffordBoltonOldhamGreater ManchesterUK-wideInternational
Pricing
PPC management pricing
Management fees only — your ad spend is paid directly to the platforms.
Client reviews
What our PPC clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
PPC questions, answered
What businesses ask us most about pay-per-click.
Is your ad spend being wasted?Get a free PPC audit from a senior specialist.Get my free PPC audit
How much does PPC management cost?
Our PPC management starts from £500 per month for ad spend up to £5,000, £900 per month for £5,000–£15,000, and 10% of spend above that. Ad spend is paid directly to Google or Microsoft. See pricing.
How much should I spend on Google Ads?
It depends on your industry, location and cost per click. For most local service businesses we recommend at least £1,000–£1,500 per month in ad spend to gather meaningful data and generate consistent leads.
How quickly will PPC bring results?
Most campaigns start producing leads within 2–4 weeks. Performance improves over the first 2–3 months as we optimise with real data.
Do I own my Google Ads account?
Yes. You always own your ad accounts, data and billing. We manage them with access you can remove at any time.
Which platforms do you manage?
Google Ads (Search, Performance Max, Shopping, Display and YouTube) and Microsoft Ads. We also manage paid social on Meta, TikTok and LinkedIn.
Is PPC better than SEO?
They do different jobs. PPC brings leads quickly and is fully controllable; SEO builds long-term traffic that doesn't cost per click. The best results usually come from using both — see search engine marketing.
Do you lock clients into contracts?
No. PPC management runs on rolling monthly terms after onboarding.
Free proposal
Get your free PPC audit & proposal.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
Or book a call in our calendar →