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Google Ads Search · PMax · Shopping · YouTube

Google Ads Agency Manchester every click working harder.

Google Ads can bring you customers today — or burn through your budget. Our Google Ads specialists build campaigns around the searches that turn into sales, write ads people want to click, and optimise every week so your cost per lead keeps falling.

  • Search, PMax, Shopping & YouTube
  • Weekly hands-on optimisation
  • Full conversion & call tracking
Get my free Google Ads audit All PPC services
★★★★★4.9/5 Google · Top Rated on Upwork
12.4%Avg. search CTR (clients)
-46%Avg. cost per lead reduction
5.4xAvg. Shopping ROAS
96%Avg. optimisation score
Why Google Ads

Your customers are on Google right now

Google Ads puts you at the very top of the results the moment someone searches for what you sell. But Google's automated settings are designed to spend your budget — not to protect it. Expert management makes the difference between profit and waste.

What is Google Ads management?

Google Ads management is the ongoing work of planning, building and optimising your Google advertising campaigns. It includes keyword and audience research, campaign structure, ad copy and assets, bidding and budgets, conversion tracking, landing pages and regular testing — so your ads reach the right people at the right cost.

01

Broad match waste

Ads showing for searches that have nothing to do with you.

02

Performance Max black box

Budget spent with no idea where it went.

03

Rising costs per click

Competitors bid up prices and your leads get more expensive.

04

Conversions not tracked

Calls and forms aren't counted, so Google optimises blind.

What's included

Our Google Ads management services

A fully managed Google Ads service — strategy, setup, creative and weekly optimisation.

Google Ads auditWe review structure, keywords, bidding, tracking and wasted spend.
Keyword & negative listsHigh-intent keywords plus aggressive negatives to block waste.
Campaign structureClean, tightly themed campaigns that are easy to optimise.
Ad copy & assetsResponsive ads, sitelinks, callouts, images and call assets.
Merchant Center & feedsProduct feed optimisation for Shopping and PMax.
Smart bidding strategyThe right bid strategy and targets for your stage and goals.
Call & conversion trackingGA4, enhanced conversions, call tracking and offline imports.
Weekly optimisationSearch terms, bids, ads and audiences reviewed every week.
Campaign types

Every Google Ads campaign type, managed properly

We choose the right mix for your goals and budget — not whatever Google recommends by default.

Search campaigns

Text ads at the top of Google when people search for your services.

Best for: service businesses & high-intent leads

Performance Max

One campaign across Search, Shopping, YouTube, Display, Gmail and Maps.

Best for: ecommerce & scaling proven offers

Shopping ads

Product images and prices shown directly in Google results.

Best for: online stores

YouTube ads

Video ads that build awareness and remarket to engaged viewers.

Best for: brand growth & remarketing

Display & remarketing

Banner ads that bring back visitors who didn't convert.

Best for: recovering lost leads

Local Services Ads

Pay-per-lead ads with the "Google Guaranteed" badge (eligible trades).

Best for: trades & home services
Related services

Google Ads works best with

Make every click count with the right landing pages, tracking and supporting channels.

All digital marketing services
PPC ManagementGoogle, Microsoft and multi-platform PPC.Learn moreEcommerce PPCShopping and PMax built for online stores.Learn moreConversion Rate OptimisationTurn more ad clicks into leads.Learn moreGoogle AnalyticsGA4 and tracking you can trust.Learn moreLocal SEOWin the map pack alongside your ads.Learn morePaid Social AdvertisingRetarget searchers on Meta and TikTok.Learn more
Our Google Ads process

What happens, and when

Fast setup, then steady weekly improvement.

  1. Week 1

    Audit & tracking

    Account audit and conversion tracking fixed first — so Google learns from real leads.

    Clean data
  2. Weeks 1–2

    Rebuild & launch

    New structure, keywords, negatives, ads and landing pages go live.

    Leads start
  3. Weeks 3–8

    Optimise weekly

    Search terms, bids, ads and audiences refined every week.

    Cost per lead falling
  4. Month 3+

    Scale & expand

    More budget on winners, plus PMax, Shopping or YouTube where it pays.

    Profitable growth
Results

Google Ads case studies

All case studies
Search ads · Trades, Leeds
-46%cost per lead

Rebuilt search campaigns with tight keywords and negatives.

Read case study
Shopping & PMax · Shopify
5.4xROAS

Feed optimisation and a PMax restructure for an online store.

Read case study
Search + LSA · Dental
+92%new-patient enquiries

Google Ads alongside local SEO for a private clinic.

Read case study
Why AY Experts

Why choose us for Google Ads

FeatureTypical Google Ads agencyAY Experts
Setup✕Google's default recommendationsCustom structure built for your goals
Search terms✕Rarely checkedReviewed every week
Performance Max✕Left on autopilotControlled with feeds, assets & exclusions
Tracking✕Form fills onlyCalls, forms & offline sales
Access✕Agency-owned accountYour account, your data
Google Ads Manchester

Google Ads management for Manchester and the UK

From radius targeting around a single Manchester postcode to national and international campaigns, we set up location targeting that matches where your customers really are.

ManchesterSalfordStockportTraffordBoltonWiganGreater ManchesterUK-wideInternational

PPC in other UK cities

PPC LondonPPC BirminghamPPC LeedsPPC LiverpoolPPC BristolPPC SheffieldPPC GlasgowPPC EdinburghAll locations →
Pricing

Google Ads management pricing

Management fees only — your ad spend is paid directly to Google.

Starter PPC£500/monthAd spend up to £5,000/monthSee what's includedMost popularGrowth PPC£900/monthAd spend £5,000–£15,000/monthSee what's includedScale PPC10% of spendAd spend £15,000+ · min. £1,500/monthSee what's included
Client reviews

What our Google Ads clients say

Businesses and agencies across the UK trust us with their growth.

4.9★★★★★
Based on 38 Google reviews

"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."

JW
James W.Director, Kestrel Law · Manchester
Google

"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."

HR
Hannah R.Founder, Pixel & Pine · London
Google

"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."

MT
Mark T.Owner, Northpoint Home Services · Leeds
Google

"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."

TR
Tom R.Founder, Brightlane
Google

"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."

DO
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs

Google Ads questions, answered

What businesses ask us most about Google Ads.

Is your Google Ads account wasting money?Get a free Google Ads audit from a senior specialist.Get my free audit
How much does Google Ads management cost?
Our Google Ads management starts from £500 per month for ad spend up to £5,000, £900 per month for £5,000–£15,000, and 10% of spend above that. Your ad spend is paid directly to Google. See pricing.
Should I use Performance Max?
For ecommerce and businesses with strong conversion data, Performance Max can work very well — if it's controlled with good feeds, assets and exclusions. For most service businesses, well-built Search campaigns are the best place to start.
What are Local Services Ads?
Local Services Ads appear above normal Google Ads for eligible trades and services, show a "Google Guaranteed" or "Google Screened" badge, and charge per lead instead of per click. We can set them up alongside your Search campaigns.
How quickly will I get leads from Google Ads?
Most Search campaigns generate leads within the first 1–2 weeks. Results improve over the first 2–3 months as we optimise with real data.
Can you take over my existing Google Ads account?
Yes. We start with a full audit, keep what's working, fix what isn't and restructure gradually so performance isn't disrupted.
Do you track phone calls?
Yes. We set up call tracking from ads and your website, plus enhanced conversions and offline conversion imports where possible, so Google optimises for real leads.
Do I own the account?
Always. The account, billing and data belong to you.
Guides

Google Ads guides

All articles
PPC
Article · 4 min read

How Much Does Google Ads Cost in the UK?

Read article
Local SEO
Guide · 5 min read

Local SEO Guide: How to Rank in the Google Map Pack

Read article
Social
Article · 3 min read

Meta Ads for Local Businesses: A Beginner's Playbook

Read article
Free proposal

Get your free Google Ads audit.

Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.

  1. 1
    Instant confirmationYou'll get an email the moment your enquiry lands.
  2. 2
    Reply the same working dayA senior specialist reviews your site and competitors.
  3. 3
    Free proposal & strategy callA clear plan, timeline and fixed price — yours to keep.
No obligation NDA on request Same-day reply 4.9★ Google
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