Shopping & PMax · Shopify brand
PPC Shopping · Performance Max · Feeds
Ecommerce PPC Agency Shopping ads that pay for themselves.
Google Shopping and Performance Max can be your most profitable channel — or your biggest leak. Our ecommerce PPC specialists optimise your product feed, structure campaigns around margins and best sellers, and scale only what returns a profit.
- Feed-first Shopping campaigns
- Bidding by margin, not just revenue
- You own your accounts
★★★★★4.9/5 Google · Top Rated on Upwork
5.4xAvg. Shopping ROAS
-31%Avg. cost per sale reduction
2–4 weeksTo first sales
100%Accounts owned by you
Why ecommerce PPC
Shopping ads spending a lot, returning a little?
Performance Max on autopilot, a default product feed and one campaign for every product: it's why so many stores spend thousands on Shopping ads with no idea which products actually make money.
What is ecommerce PPC?
Ecommerce PPC is pay-per-click advertising designed for online stores, mainly through Google Shopping, Performance Max and Microsoft Shopping campaigns. Ads are generated from a product feed in Google Merchant Center, so results depend on feed quality, campaign structure, bidding strategy and product page conversion. Success is measured by return on ad spend (ROAS), cost per sale and profit.
01
Low ROAS
Spend keeps rising but return doesn't follow.
02
Feed errors
Disapproved products and weak titles in Merchant Center.
03
PMax black box
No idea where Performance Max spends your money.
04
Best sellers starved
Budget wasted on products that never convert.
What's included
Our ecommerce PPC services
Everything needed to run profitable Shopping campaigns — managed by specialists, optimised weekly.
Shopping audit & strategyAccount, feed and tracking audit with a profit-based plan.
Product feed optimisationTitles, attributes, categories and custom labels improved.
Merchant Center managementDisapprovals fixed, policies checked, promotions set up.
Shopping & Performance MaxCampaigns structured by margin, best sellers and seasonality.
Search campaignsBrand and high-intent product searches covered.
Dynamic remarketingShow shoppers the exact products they viewed.
Conversion trackingGA4, enhanced conversions and accurate revenue values.
Weekly optimisation & reportingROAS, cost per sale and profit by product.
Product feed optimisation
Your product feed is your Shopping ad
Google builds Shopping ads from your product data — so a better feed means more relevant searches, higher click-through rates and lower costs. It's usually the biggest win we find.
Feed fieldBeforeAfter
TitleCrew Jumper NavyHartley & Co Men's Merino Wool Crew Jumper – Navy – Size M
Product type(missing)Men > Knitwear > Jumpers > Merino
AttributesColour onlyColour, size, material, gender, age group
Images1 image, white backgroundMain + lifestyle images, all variants
Custom labels(none)Margin band · best seller · seasonal
Example Feed changes are tested in Merchant Center before they go live.
Related services
All ecommerce services
More ecommerce marketing services
Shopping works best with a store that converts and SEO that grows free traffic.
Ecommerce SEOGrow free traffic alongside your Shopping ads.Learn morePopularEcommerce OptimisationMore orders from the same ad spend.Learn moreEcommerce MarketingAll our ecommerce marketing services.Learn moreGoogle Ads ManagementGoogle Ads for every campaign type.Learn morePaid Social AdvertisingMeta and TikTok catalogue ads.Learn moreGoogle AnalyticsAccurate ecommerce revenue tracking.Learn more
Our ecommerce PPC process
What happens, and when
Feed and tracking first — then campaigns built to scale profitably.
- Week 1
Audit & tracking
Account, feed and conversion tracking audited and fixed.
Accurate data - Weeks 1–3
Feed & structure
Feed optimised and campaigns rebuilt by margin and performance.
A clean account - Weeks 3–8
Optimise
Weekly bids, search terms, product groups and budgets refined.
ROAS rising - Month 3+
Scale
More budget on winners, new markets and Microsoft Shopping.
Profitable growth
Results
All case studies
Ecommerce PPC case studies
Shopping · Builders merchant, Leeds
White-label PPC · Agency
Why AY Experts
Why choose us for ecommerce PPC
| Feature | Typical PPC agency | AY Experts |
|---|---|---|
| Product feed | ✕Left as default | Optimised every month |
| Bidding | ✕Same target for every product | By margin, stock & best sellers |
| Performance Max | ✕One campaign, set and forget | Structured asset groups & exclusions |
| Reporting | ✕Clicks & impressions | ROAS, cost per sale & profit |
| Contract | ✕12 months | Rolling monthly |
Ecommerce PPC UK
Shopping campaigns for UK and international stores
We manage Shopping and Performance Max for stores selling across the UK and into international markets.
ManchesterGreater ManchesterLondonUK-wideIrelandEuropeUSAAustraliaInternational
Pricing
Ecommerce PPC pricing
Management fees only — your ad spend is paid directly to Google or Microsoft.
Client reviews
What our ecommerce clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Ecommerce PPC questions, answered
What store owners ask us most about Shopping ads.
Is your Shopping budget leaking?Get a free Shopping and feed audit.Get my free Shopping audit
How much does ecommerce PPC management cost?
Our ecommerce PPC management starts from £500 per month for ad spend up to £5,000, £900 per month for £5,000–£15,000, and 10% of spend above that. Ad spend is paid directly to Google or Microsoft. See pricing.
What is a good ROAS for Google Shopping?
It depends on your margins. A store with 50% margins can be profitable at 3x ROAS, while low-margin products may need 6x or more. We set targets from your actual margins, not industry averages.
Should I use Performance Max or standard Shopping?
Often both. Performance Max can scale well, but standard Shopping gives more control over search terms and products. We structure campaigns so you get scale without losing visibility.
Can you fix Merchant Center disapprovals?
Yes. We fix feed errors, policy issues and missing attributes, and monitor Merchant Center so products stay approved.
Do you manage Microsoft Shopping too?
Yes. Microsoft Shopping often brings cheaper sales from an older, higher-spending audience, and we can import and optimise your Google campaigns there.
How quickly will Shopping ads bring sales?
Most stores see sales within 2–4 weeks, with ROAS improving over the first 2–3 months as campaigns gather data.
Do I own my ad accounts?
Yes. You always own your Google Ads, Merchant Center and analytics accounts.
Free proposal
Get your free Shopping & feed audit.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
Or book a call in our calendar →