Strategy → SEO · Law firm
Strategy Audit · Plan · Roadmap
Digital Marketing Strategy Services a clear plan to grow — and the numbers to prove it.
Random tactics waste budget. Our senior strategists audit your marketing, research your customers and competitors, then build a practical 12-month plan — which channels to use, what to spend on each, and exactly what results to expect.
- Channel & budget plan
- 12-month roadmap
- Clear KPIs & forecasts
★★★★★4.9/5 Google · Top Rated on Upwork
12 monthsOf clear, prioritised actions
8Chapters in every strategy
3–4 weeksFrom kick-off to final plan
1Senior strategist throughout
Why strategy
Doing lots of marketing, but not sure what's working?
Many businesses try SEO, then ads, then social — each on its own, each judged too quickly. Without a plan that ties channels to goals and budgets, it's impossible to know what to scale, what to stop and what to do next.
What is a digital marketing strategy?
A digital marketing strategy is a plan that sets out your business goals, target audience and competitive position, then defines which online channels you'll use — such as SEO, paid search, social media and email — with budgets, timelines, responsibilities and the KPIs used to measure success.
01
Scattered tactics
Lots of activity, but no joined-up plan.
02
Budget without a reason
Spend isn't tied to targets or expected returns.
03
Unclear results
No agreed KPIs, so nobody knows if marketing works.
04
Team without direction
Your team or agencies pull in different directions.
What's included
Our strategy development service
Research-led, practical and built around your targets — not generic best practice.
Goals & KPI workshopA focused session to agree targets, margins and priorities.
Full marketing auditWebsite, SEO, ads, social, email and tracking reviewed.
Audience researchPersonas, search behaviour and the customer journey mapped.
Competitor analysisTheir channels, messaging, spend and gaps you can exploit.
Channel strategyThe right mix of channels for your market and budget.
Budget & forecastMonthly budget by channel with expected leads and ROI.
12-month roadmapQuarter-by-quarter actions, owners and milestones.
Presentation & handoverWalkthrough with your team — or we deliver it for you.
Your deliverable
What's inside your strategy
A clear, practical document — not a 100-page slide deck. You can hand it to your team, or have us deliver it.
- 01Business & goalsYour targets, margins, capacity and what success looks like in 12 months.
- 02Audience & customer journeyWho buys, why, how they search and what makes them choose.
- 03Competitor analysisWhat competitors do online, where they spend and where they're weak.
- 04Marketing auditYour website, SEO, ads, social, email and tracking — what's working and what isn't.
- 05Channel planWhich channels to use, in what order, and why.
- 06Budget & forecastMonthly budget by channel with expected leads and return.
- 0712-month roadmapQuarter-by-quarter actions, owners and milestones.
- 08KPIs & reportingThe numbers to track, targets and how you'll see them.
Put your strategy into action
All digital marketing services
Services we can deliver for you
Use the plan in-house, or let our senior team run any part of it.
SEO ServicesLong-term organic growth.Learn morePPC ManagementFast, measurable leads from paid search.Learn moreSocial MediaBrand and demand on social platforms.Learn moreEmail MarketingNurture and retain customers.Learn moreGoogle AnalyticsTracking to measure every KPI.Learn moreAI AutomationInstant lead follow-up and CRM.Learn more
Our strategy process
From kick-off to roadmap in 3–4 weeks
A focused, collaborative process with a senior strategist from start to finish.
- Week 1
Discovery
Goals workshop, access to your data and a full marketing audit.
Clear starting point - Week 2
Research
Audience, keyword and competitor research.
Opportunities found - Week 3
Plan
Channel mix, budget, forecast and 12-month roadmap drafted.
Draft strategy - Week 4
Present & refine
Walkthrough, feedback and final strategy document.
Plan you can act on
Results
All case studies
Strategy in action
Strategy → Ads · Ecommerce
Strategy → Social · Hospitality
Why AY Experts
Why choose us for your strategy
| Feature | Typical strategy deck | AY Experts |
|---|---|---|
| Format | ✕100-slide deck | Practical plan you can act on |
| Based on | ✕Generic best practice | Your data, customers & competitors |
| Budget | ✕Not included | Monthly budget & forecast |
| Delivery | ✕Hand-off and goodbye | Optional execution by the same team |
| Author | ✕Junior planner | Senior strategist |
Strategy Manchester
Digital marketing strategy for Manchester and UK businesses
We build strategies for Manchester businesses by video call, and for businesses and agencies across the UK and beyond.
ManchesterGreater ManchesterNorth WestUK-wideStartupsSMEsMulti-location businesses
Pricing
Strategy pricing
A one-off strategy project, with optional ongoing support.
Client reviews
What our clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Strategy questions, answered
What businesses ask us before a strategy project.
Not sure where to start?Book a free strategy call with a senior strategist.Book a call
What's included in a digital marketing strategy?
Goals and KPIs, audience research, competitor analysis, a marketing audit, a channel plan, a budget and forecast, a 12-month roadmap and a reporting plan.
How much does a digital marketing strategy cost?
A strategy sprint starts from £1,500 and a full 12-month strategy from £2,950, depending on the size of your business and number of channels. See pricing.
How long does it take?
Usually 3–4 weeks from kick-off to the final strategy, including a presentation and a round of feedback.
Do I have to use you to deliver the strategy?
No. The strategy is yours to use with your own team or other suppliers. Many clients choose us to deliver some or all of it, but there's no obligation.
Can you build a strategy for a new business or launch?
Yes. For new businesses we focus on validating demand, quick-win channels and a realistic budget to reach your first customers.
How often should a strategy be reviewed?
We recommend a light monthly review of performance and a deeper quarterly review, so the plan adapts to results and market changes.
Free proposal
Get your free strategy call.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
Or book a call in our calendar →