Paid social · Independent agent
Property Sales & lettings agents
Estate Agent Marketing more valuations, more instructions.
Portals bring buyers — but you win on vendors and landlords. Our estate agent marketing specialists help independent sales and lettings agents win more valuation requests with local search, vendor-targeted ads and automated follow-up that keeps you front of mind until they're ready to sell.
- Valuation-focused campaigns
- Vendor & landlord targeting
- Automated nurture for future sellers
★★★★★4.9/5 Google · Top Rated on Upwork
+58%Valuation requests in 6 months
35%Valuation-to-instruction rate
£27Avg. cost per valuation lead
12 moVendor nurture sequences
Estate agent marketing
Portals bring buyers. Where are your vendors?
Online and hybrid agents spend heavily to win vendors, while many independents rely on boards and referrals. Valuation leads go cold, and homeowners who aren't ready yet forget you by the time they sell.
What is estate agent marketing?
Estate agent marketing is the promotion of sales and lettings agencies to win valuations, instructions and landlords. It includes local SEO, online valuation tools, social media advertising targeted at homeowners and landlords, area guides and content, websites, and automated nurture by email and SMS — while following redress scheme, consumer protection and material information requirements.
01
Few valuation requests
Online agents outspend you for vendors.
02
Leads go cold
Valuations booked months before the vendor is ready.
03
Generic website
Looks like every other agent's template.
04
Fee pressure
Hard to show why you're worth more.
The vendor journey
How homeowners choose an agent — and where we win them
Vendors decide months before they list. We keep you in front of them the whole time.
- Step 1
Thinks about moving
Starts wondering "what's my house worth?".
How we win itInstant valuation tool & social ads - Step 2
Searches for agents
"Estate agents in Didsbury", "best letting agent near me".
How we win itLocal SEO & Google Ads - Step 3
Compares agents
Checks reviews, sold prices and marketing quality.
How we win itReviews, results & area guides - Step 4
Books valuations
Invites two or three agents to value.
How we win itFast booking & reminders - Step 5
Instructs & refers
Chooses an agent — now or months later.
How we win it12-month vendor nurture
Recommended services
The marketing mix we recommend for estate agents
Win the valuation, then nurture until they're ready to instruct.
Core
Local SEO
Map pack visibility for every branch and area.
Explore Local SEOCorePaid Social
Valuation campaigns targeting local homeowners and landlords.
Explore Paid SocialCoreAgency Website
Distinctive websites with valuation tools and area guides.
Explore Agency WebsiteAdd-onEmail & SMS Nurture
Long-term nurture for vendors who aren't ready yet.
Explore Email & SMS NurtureAdd-onGoogle Ads
Valuation and landlord searches in your patch.
Explore Google AdsAdd-onGoHighLevel
Valuation pipeline, reminders and follow-up automated.
Explore GoHighLevel
Compliance
Property marketing within the rules
Estate agency marketing must be accurate and transparent. We make sure your website, listings and ads support your compliance.
This is general guidance about how we work, not legal or regulatory advice. Responsibility for compliance stays with your agency, and we're always happy to work with your compliance lead.
NTS
Material information
Property listings must include material information such as price, tenure and council tax so buyers and tenants aren't misled.
Listing templates with material info fieldsTPO
Redress scheme membership
Agents must belong to a government-approved redress scheme such as The Property Ombudsman or PRS.
Membership shown clearly on siteASA
ASA & fee claims
Fee claims, "sold" boards and comparisons must be accurate; lettings fees must be shown clearly.
Fee and results claims checkedDMCC
Consumer protection & reviews
Fake reviews and misleading practices are banned under the DMCC Act 2024.
Only genuine, verified reviewsGDPR
UK GDPR & marketing consent
Vendor and landlord data needs a lawful basis and marketing consent.
Consent-based nurture sequencesResults
All case studies
Estate agent marketing results
Automation · Estate agent
Local SEO · Lettings agent
Packages
Estate agent marketing packages
Monthly packages — ad spend paid directly to Meta or Google.
Client reviews
What estate agents say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Estate agent marketing questions, answered
What agency owners and branch managers ask us most.
Want more valuations?Get a free agency marketing audit.Get my free agency audit
How much does estate agent marketing cost?
Our packages start from £750 per month for local SEO, £1,250 per month including valuation ads and nurture, and agency websites from £3,500.
How do you get more valuation requests?
With an online valuation tool, homeowner-targeted social ads in your patch, strong local search visibility and fast follow-up on every request.
Do you work with lettings agents?
Yes. We run landlord-focused campaigns and content for lettings and property management businesses.
Can you integrate with our CRM?
Often, yes. We connect forms and valuation tools to common agency CRMs or use GoHighLevel to manage the pipeline.
Do you help with property listing compliance?
We build listing templates and pages with material information fields, but your agency remains responsible for the accuracy of each listing.
How long before we see results?
Valuation ads can bring requests within weeks; local SEO builds over 3–6 months.
Do you lock agencies into contracts?
No. Packages run on rolling monthly terms after onboarding.
Estate agent marketing UK
Marketing for estate and lettings agents across the UK
We work with independent estate and lettings agents in Manchester and across the UK.
ManchesterGreater ManchesterLondonBirminghamLeedsLiverpoolUK-wide
We also work with agencys in
Industries
All industriesOther industries we work with
HealthcarePatient enquiries for clinics and private healthcare.
DentalNew patients for private and mixed practices.
Law FirmsEnquiries for solicitors and legal services.
Trades & ConstructionWebsites and leads for trades and builders.
B2B SaaSDemos, trials and pipeline growth.
HospitalityDirect bookings for hotels, bars and restaurants.
Free proposal
Get your free estate agency audit.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email support@ayexperts.com
Or book a call in our calendar →