Local SEO · Law firm
Edinburgh PPC · Edinburgh & the Lothians
PPC Agency Edinburgh more leads, less wasted spend.
During festival season, ad costs and search volumes in Edinburgh change quickly. Our senior PPC specialists plan and manage your Google Ads around the Edinburgh areas and customers you want — from our Greater Manchester base, working remotely.
- Targeted to your Edinburgh areas
- Senior specialists, not juniors
- Rolling monthly contracts
★★★★★4.9/5 Google · Top Rated on Upwork
5Edinburgh clients
12Edinburgh areas targeted
Same dayReply to every enquiry
RollingContracts
PPC in Edinburgh
Festival season changes everything.
Edinburgh's population swells every August during the festivals. For hospitality and leisure businesses, that month can matter more than the rest of the year combined.
What does a PPC agency do?
A PPC agency plans, builds and manages pay-per-click advertising — mainly Google Ads and Microsoft Ads — so your business appears at the top of search results for the right searches. That includes keyword research, location targeting, ad copy, bidding, landing pages and conversion tracking, measured by cost per lead and return on ad spend.
01
Festival season changes everything
Edinburgh's population swells every August during the festivals.
02
A major financial centre
Edinburgh is one of the UK's largest financial centres outside London.
03
Distinct neighbourhoods
Leith, Stockbridge and Morningside each have their own character and loyal local customers.
04
No time to manage it
Running the business leaves no time for marketing.
What's included
Our PPC services for Edinburgh businesses
The essentials, delivered by specialists. For full details see the main service page.
PPC audit & strategyAccount audit and a plan built around your target cost per lead.
Location targetingAds shown only in the areas you serve.
Campaign buildSearch, Performance Max and Local Services Ads.
Ad copy & testingAds written and tested continuously.
Conversion trackingCalls, forms and bookings tracked properly.
Weekly optimisationBids, keywords and budgets refined weekly.
PPC in Edinburgh
What's different about PPC in Edinburgh
During festival season, ad costs and search volumes in Edinburgh change quickly. We adjust bids and budgets daily in peak periods and keep campaigns lean the rest of the year.
We work with Edinburgh businesses remotely, with video calls, live reporting and a named senior specialist, including through busy seasons like the festivals.
- Festival-period bid and budget management
- Neighbourhood and Lothians targeting
- B2B campaigns for financial firms
- Booking and lead tracking
More in Edinburgh
All services in Edinburgh
Other services in Edinburgh
Combine services for faster growth — all managed by one team.
SEO Agency EdinburghEdinburgh searches spike around the festivals and stay competitive year-round for financial and professional services.Learn moreWeb Design EdinburghEdinburgh buyers expect a polished, trustworthy website, especially in finance and professional services.Learn moreSocial Media Agency EdinburghEdinburgh offers a steady stream of visual moments, from the festivals to its historic streets.Learn moreMain pagePPC (full details)Everything about our PPC service.Learn moreAll of EdinburghDigital marketing for Edinburgh businesses.Learn more
How it works
What happens, and when
Run remotely by senior specialists, with regular calls and live reporting.
- Week 1
Audit & tracking
Account audit and conversion tracking fixed.
Accurate data - Weeks 1–2
Build & launch
Campaigns built around your areas and services.
First leads - Weeks 3–8
Optimise
Weekly bid, keyword and ad improvements.
Lower cost per lead - Month 3+
Scale
More budget on what works.
Profitable growth
Results
All case studies
Results for UK businesses
Google Ads · Home services
Social · Restaurant
Why AY Experts
AY Experts vs a typical Edinburgh agency
| Feature | Typical Edinburgh agency | AY Experts |
|---|---|---|
| Overheads in your fees | ✕Central Edinburgh office costs | Greater Manchester-based, lower overheads |
| Who does the work | ✕Junior account managers | Senior specialists |
| Targeting | ✕"Edinburgh" as a whole | The areas you actually serve |
| Reporting | ✕Vanity metrics | Leads, sales & ROI |
| Contract | ✕12 months | Rolling monthly |
Areas covered
PPC across Edinburgh and nearby
We work with businesses across Edinburgh and nearby towns including Livingston, Musselburgh, Dalkeith, South Queensferry.
Old TownNew TownWest EndHaymarketLeithStockbridgeBruntsfieldMarchmontMorningsideNewingtonPortobelloCorstorphine
Pricing
PPC pricing for Edinburgh businesses
The same transparent pricing across the UK.
Client reviews
What our clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
PPC Agency Edinburgh questions, answered
What Edinburgh businesses ask us most.
Based in Edinburgh?Get a free proposal for your area.Get my free proposal
How much does a PPC agency in Edinburgh cost?
Our PPC pricing is the same across the UK — see the packages above. Because we're Manchester-based, our fees don't carry central Edinburgh overheads. Ad spend is paid directly to the platforms.
Are you based in Edinburgh?
No. We're based in Greater Manchester and work with Edinburgh businesses remotely, through video calls, shared dashboards and live reporting.
Can you target specific areas of Edinburgh?
Yes. We focus on the Edinburgh areas you actually serve — such as Old Town, New Town, West End — rather than the whole city.
Do you only work with Edinburgh businesses?
No. We work with businesses across the UK. See our main PPC services page for everything we offer.
Do you lock clients into contracts?
No. Monthly services run on rolling terms after onboarding; websites are fixed-price projects.
Free proposal
Get your free Edinburgh proposal.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email support@ayexperts.com
Or book a call in our calendar →