Project overview
Our partner agency runs social media and websites for local businesses around Bristol. Clients increasingly asked for SEO and content.
They wanted a dependable SEO partner working invisibly behind their brand.
Clients asking for SEO
Three issues made SEO hard to offer:
No specialist knowledge
The team could talk about SEO but not deliver it at depth.
Inconsistent results
Ad-hoc freelancers produced uneven work and reporting.
Margin pressure
Previous suppliers left little profit after account management.
What success looked like
- Offer SEO packagesunder the agency's brand.
- Report consistentlywith unbranded monthly reports.
- Keep clients longerwith visible results.
Our approach, step by step
- 1
Packaging Month 1
Helped the agency design SEO packages and retail pricing around our partner rates.
- 2
Onboarding clients Ongoing
Audits, strategy and keyword research for each new client.
- 3
Monthly delivery Ongoing
Technical fixes, content, local SEO and link building for each account.
- 4
Reporting Monthly
Unbranded reports and talking points for the agency's client calls.
Partnership in numbers
Results across all partner accounts after 18 months.
| Metric | Month 1 | Month 18 | Change |
|---|---|---|---|
| SEO client accounts | 3 | 12 | ▲ 4x |
| Average organic traffic | 100 | 148 | ▲ 48% |
| Client retention | – | 92% | New |
| Reports delivered on time | 100% | 100% | ● steady |
The results
The number of SEO accounts grew steadily as the agency sold SEO to more of its clients.
“We sell SEO with confidence now. Our clients see results and never know there's a partner behind us.”