SEO + Ads · Law firm
SEM SEO + PPC · One strategy
Search Engine Marketing Agency own more of page one.
Why choose between SEO and paid ads? Our search engine marketing service runs both as one strategy — PPC brings leads from week one, SEO builds lasting rankings, and shared data makes every pound work harder. The result: more visibility, more leads and a lower cost per lead.
- SEO + Google Ads in one plan
- One team, one report
- Lower blended cost per lead
★★★★★4.9/5 Google · Top Rated on Upwork
3Page-one spots (ads, map, organic)
-31%Avg. blended cost per lead
Week 1Leads from PPC
+210%Avg. search leads in 12 months
Why SEM
SEO and PPC run separately waste money
When different agencies run your SEO and ads, they bid on the same keywords, fight over credit and never share data. You pay twice for the same clicks and miss the searches neither is covering.
What is search engine marketing (SEM)?
Search engine marketing (SEM) is promoting your business in search engines using both paid search (PPC, such as Google Ads) and organic search (SEO). A combined SEM strategy uses paid ads for immediate visibility and data, and SEO for long-term traffic, so you appear in more places on the results page for the searches that matter most.
01
Paying for clicks you'd get free
Ads bid on terms you already rank #1 for.
02
SEO too slow on its own
Waiting months for leads while competitors advertise.
03
Two agencies, no joined-up data
Conflicting reports and nobody owns the result.
04
Gaps on page one
Competitors show in ads, maps and organic — you show once.
What's included
Our search engine marketing services
Paid and organic search managed as one programme, by one senior team.
Joint search strategyOne keyword plan split between PPC and SEO by cost, intent and speed.
Google Ads managementSearch, Shopping and PMax campaigns for immediate leads.
SEO campaignTechnical, content and links for long-term rankings.
Local SEOGoogle Business Profile and map-pack visibility.
Keyword data sharingPPC conversion data tells SEO which topics to target first.
Budget rebalancingShift ad spend away from terms SEO now wins.
Landing pagesPages that convert paid and organic visitors alike.
Unified reportingOne dashboard showing leads, cost and ROI across both channels.
Better together
Why SEO and PPC work better together
PPC brings leads from week one while SEO builds. As organic rankings grow, PPC budget shifts to what SEO can't win — and your total leads keep climbing.
Illustrative Typical pattern for a local service business.
SEOPPCSEM (both)
Speed to leads3–6 months1–2 weeksWeek one
Cost per lead over timeFalls over timeTends to riseLowest blended
Page-one visibilityOrganic onlyAds onlyAds + map + organic
Keyword dataSlow feedbackInstantShared both ways
Related services
All digital marketing services
SEM brings together
Each part is also available on its own.
SEO ServicesLong-term organic rankings and traffic.Learn morePPC ManagementPaid search across Google and Microsoft.Learn moreGoogle Ads ManagementSearch, PMax, Shopping and YouTube.Learn moreLocal SEOMap-pack visibility for local searches.Learn moreConversion Rate OptimisationMore leads from every search visit.Learn moreGoogle AnalyticsOne source of truth for all your search data.Learn more
Our SEM process
What happens, and when
Fast leads from paid search while organic search builds momentum.
- Weeks 1–2
Audit & plan
SEO and PPC audits, tracking fixed, and one joint keyword strategy.
One clear plan - Weeks 2–4
Launch PPC
Paid campaigns go live on high-intent terms while SEO foundations begin.
Leads from week one - Months 2–6
Build SEO
Content, local SEO and links guided by PPC conversion data.
Organic leads rising - Month 6+
Rebalance
Shift budget from terms SEO now wins to new opportunities.
Lower blended cost
Results
All case studies
SEM case studies
SEO + Ads · Trades, Leeds
SEO + Ads · Dental
+92%new-patient enquiries
Paid, map and organic listings for the clinic's top treatments.
Read case studyWhy AY Experts
Why choose us for search engine marketing
| Feature | Separate SEO & PPC agencies | AY Experts |
|---|---|---|
| Strategy | ✕Two plans that compete | One joint keyword strategy |
| Data | ✕Kept in silos | Shared between SEO and PPC |
| Budget | ✕Pays for clicks you'd get free | Rebalanced as SEO grows |
| Reporting | ✕Two reports, two stories | One dashboard, one number |
| Accountability | ✕Blame each other | One team owns results |
SEM Manchester
Search engine marketing for Manchester and the UK
We run joined-up SEO and PPC for Manchester businesses and brands across the UK — from single-town campaigns to national coverage.
ManchesterSalfordStockportTraffordBoltonGreater ManchesterNorth WestUK-wide
Pricing
SEM pricing
Combine an SEO package with PPC management — with a bundle discount.
Client reviews
What our clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Search engine marketing questions
What businesses ask us about SEO and PPC together.
Not sure how to split your budget?We'll recommend the right SEO/PPC mix in your free proposal.Get my proposal
What is the difference between SEM and SEO?
SEO is improving your organic (free) rankings. SEM covers all search engine marketing — usually paid ads (PPC) plus SEO — planned together so you get both fast results and long-term traffic.
Should I do SEO or PPC first?
Most businesses benefit from both: PPC for leads from week one and valuable keyword data, SEO for lower-cost leads over time. If budget is tight, we'll recommend which to prioritise based on your market.
Does running Google Ads help SEO?
Ads don't directly improve rankings, but PPC data shows which keywords convert, which helps us prioritise SEO content. Appearing in both ads and organic results also increases total clicks.
How much does search engine marketing cost?
SEM combines an SEO package with PPC management. Local SEM starts from around £1,150 per month plus ad spend, with a discount for bundling. See pricing.
Will I stop needing PPC once SEO works?
Usually you'll spend less on terms SEO wins, and reinvest in keywords that are hard to rank for, remarketing or new services. Many businesses keep some PPC for full coverage.
Do you work with my existing SEO or PPC agency?
We can, but you'll get the most value when one team runs both — so the data, budget and strategy are fully joined up.
Free proposal
Get your free SEM proposal.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
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