Shopify · Skincare brand
Shopify Online Store 2.0 · Shopify Plus
Shopify Web Design Agency Shopify stores that sell more.
Shopify makes it easy to start selling — but a standard theme won't make you stand out. Our Shopify designers and developers build custom Online Store 2.0 themes, set up the right apps and integrations, and optimise every product page and checkout step for more sales.
- Custom Shopify themes
- Easy drag-and-drop editing
- Migrations with SEO kept
★★★★★4.9/5 Google · Top Rated on Upwork
+64%Avg. conversion uplift after redesign
40+Shopify stores built
90+PageSpeed target on themes
£5,000Shopify stores from
Why a custom Shopify store
Does your Shopify store look like every other one?
Thousands of stores use the same free and premium themes, stacked with apps that slow everything down. The result: a store that looks generic, loads slowly and converts below what it should.
What is Shopify web design?
Shopify web design is designing and building an online store on Shopify, the hosted ecommerce platform. It includes creating a custom or customised Online Store 2.0 theme, structuring collections and navigation, designing product and cart pages, setting up payments, shipping and taxes, and configuring apps for reviews, email, subscriptions and international selling — so the store is easy to manage and built to convert.
01
Generic theme
Your store looks like thousands of others.
02
App overload
Too many apps slowing pages and adding monthly costs.
03
Low conversions
Product pages don't build enough trust to buy.
04
Stuck on the wrong platform
Outgrown Wix, Squarespace or old WooCommerce.
What's included
Our Shopify web design services
Everything needed to launch, redesign or scale a Shopify store.
Custom Shopify themesBespoke Online Store 2.0 themes designed around your brand.
Theme customisationUpgrade an existing theme with custom sections and templates.
Product & collection set-upProducts, variants, metafields, collections and filters.
Payments, shipping & taxShopify Payments, Shop Pay, Klarna, UK VAT and delivery rules.
Speed optimisationLean code and fewer apps for fast product pages.
Shopify SEOStructured data, clean collections and full redirect mapping.
Migrations to ShopifyMove from WooCommerce, Wix, Magento or Squarespace safely.
Shopify PlusCheckout extensibility, B2B, multiple stores and Shopify Flow.
Apps & integrations
The Shopify stack we set up
The right apps turn a Shopify theme into a store that sells on autopilot. We set up only what you need — keeping your store fast and your monthly bills low.
Reviews & UGC
Collect photo reviews automatically and show them where they sell.
e.g. Judge.me, OkendoEmail & SMS
Welcome, abandoned cart and post-purchase flows from day one.
e.g. Klaviyo, Shopify EmailSubscriptions
Recurring orders and subscribe-and-save for repeat revenue.
e.g. Recharge, Shopify SubscriptionsSearch & filters
Smart search and collection filters so shoppers find products fast.
e.g. Search & Discovery, BoostInternational selling
Local currencies, languages, duties and domains for each market.
e.g. Shopify Markets, Translate & AdaptAutomation
Tag customers, flag risky orders and restock alerts — automatically.
e.g. Shopify FlowRelated services
All web design services
Grow your Shopify store
Everything that brings shoppers in and keeps them buying.
Ecommerce Web DesignNot sure Shopify is right? Compare platforms.Learn moreEcommerce MarketingSEO, PPC and social to grow online sales.Learn morePopularEcommerce PPCGoogle Shopping and Performance Max for Shopify.Learn moreEmail MarketingKlaviyo flows that recover carts and repeat sales.Learn morePaid Social AdvertisingMeta and TikTok catalogue ads.Learn moreConversion Rate OptimisationA/B testing for product pages and checkout.Learn more
Our Shopify process
What happens, and when
Most Shopify stores launch in 6–10 weeks.
- Weeks 1–2
Discovery
Products, customers, apps and integrations mapped out; Shopify plan chosen.
A clear plan - Weeks 2–4
Design
Home, collection, product and cart designs in Figma.
Approved designs - Weeks 4–8
Theme build & set-up
Custom theme, products, apps, payments and shipping set up.
Store on preview - Weeks 8–10
Test & launch
Test orders, speed checks, redirects, tracking and go-live.
Taking orders
Results
All case studies
Shopify case studies
Shopify · Online brand, UK
Shopify · Skincare launch
4.1xreturn on launch campaign
Launch-ready store with catalogue ads and Klaviyo flows.
Read case studyWhy AY Experts
Why choose us for Shopify
| Feature | Typical Shopify set-up | AY Experts |
|---|---|---|
| Theme | ✕Off-the-shelf, lightly edited | Custom Online Store 2.0 theme |
| Apps | ✕20+ apps, high monthly bills | Only what you need |
| Speed | ✕Slowed by app scripts | Lean, fast product pages |
| Migration | ✕Rankings lost at launch | Full redirect mapping |
| After launch | ✕Handover and goodbye | Ongoing CRO & marketing |
Shopify web design Manchester
Shopify stores for Manchester and UK brands
We build Shopify stores for Manchester retailers and brands, and for ecommerce businesses selling across the UK and worldwide.
ManchesterSalfordStockportTraffordBoltonOldhamGreater ManchesterUK-wideInternational
Pricing
Shopify website pricing
Fixed prices agreed upfront. Shopify plan and app fees are paid directly by you.
Client reviews
What our Shopify clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Shopify questions, answered
What brands ask us most about Shopify stores.
Planning a Shopify store?Get a free Shopify quote and store review.Get my free Shopify quote
How much does a Shopify website cost?
Our Shopify stores start from £5,000 with a custom theme and up to 100 products. Migrations to Shopify start from £2,500, and Shopify Plus builds from £12,000. Shopify plan and app fees are paid directly to Shopify and app providers.
Do you build custom Shopify themes?
Yes. We design and build custom Online Store 2.0 themes, or customise a premium theme with bespoke sections if that suits your budget better.
Can I edit my Shopify store myself?
Yes. Every section is editable in Shopify's drag-and-drop theme editor, so you can change banners, collections, text and images without code.
Can you migrate my store to Shopify?
Yes. We migrate products, customers and order history from WooCommerce, Wix, Squarespace, Magento and more — with every old URL redirected to protect your rankings.
Which Shopify plan do I need?
Most growing brands start on Shopify or Advanced. Shopify Plus suits high-volume brands needing checkout customisation, B2B or multiple stores. We'll advise based on your turnover and needs.
Which Shopify apps do you recommend?
It depends on your store, but commonly Klaviyo for email, Judge.me or Okendo for reviews, Search & Discovery for filters and Shopify Markets for international selling. We keep apps to a minimum to protect speed.
Is Shopify good for SEO?
Yes, when set up properly. We handle structured data, collection content, clean navigation and redirects, and can grow your traffic with ecommerce marketing.
Free proposal
Get your free Shopify store quote.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
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