Call tracking · Trades
+38%more leads recorded
Phone calls from ads and the website finally counted as conversions.
Read case study
Analytics GA4 · Tag Manager · Tracking
Google Analytics Consultant data you can finally trust.
If you can't see which marketing brings in leads and sales, you can't grow it. Our Google Analytics experts set up GA4, Google Tag Manager, call and conversion tracking and clear dashboards — so every decision is based on real numbers, not guesswork.
- GA4 & Tag Manager specialists
- Call, form & sales tracking
- UK GDPR & Consent Mode v2
★★★★★4.9/5 Google · Top Rated on Upwork
100%Of leads tracked to source
Consent v2Google-compliant setup
1Dashboard for every channel
2 weeksTypical GA4 setup
Why analytics
Are you making marketing decisions in the dark?
Broken tracking is one of the most common problems we find. Missing conversions, double-counted sales and untracked phone calls mean Google Ads optimises for the wrong things — and you can't tell which channels actually pay for themselves.
What are Google Analytics services?
Google Analytics services cover setting up, auditing and maintaining Google Analytics 4 (GA4) and related tools like Google Tag Manager, so your website accurately records visitors, key events such as calls, form submissions and purchases, and where they came from. This data feeds reporting dashboards and advertising platforms to measure and improve marketing return on investment.
01
Conversions not recorded
Forms, calls and bookings aren't tracked in GA4.
02
Numbers don't match
GA4, Google Ads and your CRM all say different things.
03
Can't read the reports
GA4 is confusing, so nobody looks at it.
04
Consent & GDPR worries
Not sure your tracking and cookie banner are compliant.
What's included
Our Google Analytics services
Accurate tracking, set up properly and explained in plain English.
Tracking auditWe check GA4, Tag Manager, Ads and CRM tracking for gaps and errors.
GA4 setup & configurationProperties, data streams, key events, audiences and filters set up right.
Google Tag ManagerClean, documented containers for every tag and event.
Call & form trackingEvery call, form, booking and WhatsApp click recorded as a lead.
Ecommerce trackingPurchases, revenue and product data for Shopify and WooCommerce.
Ads conversion trackingGoogle Ads, Meta and LinkedIn conversions and enhanced conversions.
Consent Mode v2Cookie banner and Consent Mode set up for UK GDPR and Google's rules.
Looker Studio dashboardsClear, live dashboards showing leads, sales and cost by channel.
Full-funnel tracking
Track the whole journey — from click to customer
Most tracking stops at "form submitted". We connect every step, so you know exactly which campaigns, keywords and pages bring in revenue — not just traffic.
- Ad clickUTMs, gclid, campaign & cost data
- Website visitPages, scroll, engagement & source
- Call or formCall tracking, form submits, bookings
- CRMLead stored with source in GoHighLevel/CRM
- SaleOffline conversions sent back to Google Ads
Related services
All digital marketing services
Analytics works best with
Good data makes every other marketing channel perform better.
PPC ManagementAds optimised on accurate conversion data.Learn moreConversion Rate OptimisationUse your data to turn more visitors into leads.Learn moreSEO ServicesSee exactly which rankings bring enquiries.Learn moreGoHighLevel CRMTrack leads right through to sales.Learn moreMarketing StrategyPlan budgets around what really works.Learn moreEmail MarketingTrack revenue from every email and flow.Learn more
Our analytics process
From broken tracking to trusted data
Most setups are complete within two weeks, then kept accurate as your site changes.
- Week 1
Audit & plan
Review existing tracking and agree a measurement plan with your key events.
Clear tracking plan - Weeks 1–2
Implement
GA4, Tag Manager, call tracking, conversions and Consent Mode set up.
Accurate data - Week 2
Test & verify
Every event tested and matched across GA4, Ads and your CRM.
Numbers that match - Ongoing
Dashboards & support
Live dashboards, monthly checks and fixes after site changes.
Better decisions
Results
All case studies
Analytics results
Ecommerce tracking · Shopify
CRM tracking · Clinic group
Click→salefull attribution
Leads tracked from ad click to booked appointment in GoHighLevel.
Read case studyWhy AY Experts
Why choose us for Google Analytics
| Feature | Typical setup | AY Experts |
|---|---|---|
| Key events | ✕Page views only | Calls, forms, bookings & sales |
| Tag Manager | ✕Messy, undocumented | Clean and documented |
| Ads data | ✕Doesn't match GA4 | Matched and verified |
| Compliance | ✕Unclear | Consent Mode v2 & UK GDPR |
| Reporting | ✕Raw GA4 | Plain-English dashboards |
Google Analytics Manchester
Google Analytics experts in Manchester, working UK-wide
We set up and fix analytics for Manchester businesses and brands across the UK — all done remotely with a quick handover call.
ManchesterGreater ManchesterUK-wideWordPressShopifyWooCommerceCustom sites
Pricing
Google Analytics pricing
Fixed-price setup projects, plus optional ongoing support.
Client reviews
What our clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Google Analytics questions
What businesses ask us most about tracking.
Is your tracking accurate?Get a free tracking check with your proposal.Get my free check
What does a Google Analytics consultant do?
We audit, set up and maintain your tracking — GA4, Google Tag Manager, conversions, call tracking and dashboards — so you can see accurately which marketing brings in leads and sales.
How much does GA4 setup cost?
A tracking audit starts from £350 and a full GA4 setup with Tag Manager, key events, call tracking and Consent Mode from £850. See pricing.
Can you track phone calls?
Yes. We set up call tracking for calls from Google Ads and your website, and record them as conversions in GA4 and Google Ads.
What is Consent Mode v2 and do I need it?
Consent Mode v2 tells Google whether a visitor accepted cookies. It's required for Google Ads measurement and remarketing for UK and EU visitors, and helps you stay compliant with UK GDPR.
Why don't GA4 and Google Ads numbers match?
They count conversions differently (attribution models, time zones, consent and cross-device). We align the settings and explain the remaining differences so you know which number to trust for each decision.
Can you build reporting dashboards?
Yes. We build Looker Studio dashboards that combine GA4, Google Ads, Search Console and social data, showing the numbers that matter in plain English.
Free proposal
Get your free tracking audit.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
Or book a call in our calendar →