Instagram & TikTok · Skincare brand
Social Strategy · Campaigns · Growth
Social Media Marketing Agency Manchester campaigns that turn followers into customers.
Great social media marketing isn't about posting more — it's about a plan. Our social media marketing specialists build the strategy, campaigns and content that move people from first scroll to first purchase, and prove it with tracked leads and sales.
- Full-funnel strategy
- Launches, offers & campaigns
- Tracked to leads & sales
★★★★★4.9/5 Google · Top Rated on Upwork
£33Avg. cost per lead on campaigns
3Funnel stages planned
4.1xAvg. campaign return
30 daysTo first campaign results
Why social media marketing
Lots of posts. No real growth.
Most brands post without a plan: no clear audience, no offer and no way to measure what social actually brings in. It feels busy, but the business doesn't grow.
What is social media marketing?
Social media marketing is the strategic use of social platforms to reach a target audience and achieve business goals such as brand awareness, leads and sales. It covers audience research, content strategy, campaigns and promotions, influencer and user-generated content, and paid amplification — planned across the customer journey and measured against clear KPIs.
01
No clear strategy
Posting whatever comes to mind, with no goals behind it.
02
Growth has stalled
Follower numbers and reach have flat-lined.
03
Launches fall flat
New products or offers get a handful of likes, then nothing.
04
Can't prove ROI
No idea how many customers social actually brings in.
What's included
Our social media marketing services
The strategy and campaigns that make social a growth channel, not a to-do list.
Social strategyAudience, competitor and platform research turned into a 90-day plan.
Audience & persona researchWho your buyers are, what they care about and where they scroll.
Campaigns & launchesProduct launches, offers and seasonal campaigns planned end-to-end.
Video-first contentReels, TikToks and Shorts built around hooks that stop the scroll.
Influencer & UGCCreator partnerships and customer content that builds trust.
Paid amplificationPut budget behind the posts and offers that already perform.
Lead captureLead forms, DM automation and landing pages that convert.
Tracking & ROI reportingPixel, UTMs and GA4 so every lead and sale is counted.
Full-funnel social
A social funnel, not just posts
Posting on its own rarely brings customers. We plan content and ads for every stage — so strangers become followers, and followers become customers.
01
Awareness
Get in front of the right peopleReach new, local or look-alike audiences who have never heard of you.
- Short-form video & reels
- Trend & community content
- Reach & video-view ads
02
Consideration
Give them a reason to trust youTurn followers into fans with proof, value and personality.
- Reviews & case studies
- How-to & behind-the-scenes
- Engagement & retargeting ads
03
Conversion
Make it easy to buy or enquireClear offers, lead forms and follow-up that turn interest into revenue.
- Offers & launch campaigns
- Lead forms & DM automation
- Conversion & catalogue ads
Related services
All digital marketing services
More social media services
Add day-to-day management or scale up with paid social.
Social Media ManagementDone-for-you posting, replies and community management.Learn morePopularPaid Social AdvertisingMeta, TikTok and LinkedIn ads built around cost per lead.Learn moreSocial Media (overview)All our social media services in one place.Learn moreEmail MarketingNurture the leads your campaigns capture.Learn moreConversion Rate OptimisationLanding pages that turn social clicks into leads.Learn moreDigital Marketing StrategyWhere social fits in your wider plan.Learn more
Our process
What happens, and when
Strategy first, then campaigns — improved every month using real results.
- Weeks 1–2
Research & strategy
Audience, competitors and goals, then a 90-day plan and campaign calendar.
A clear plan - Weeks 3–4
Build & create
Content, creative, tracking and lead capture ready for launch.
Launch-ready - Month 2
Launch campaigns
Content and paid amplification go live across the funnel.
First leads - Month 3+
Test & scale
New hooks, formats and offers tested; budget moved to winners.
Predictable growth
Results
All case studies
Social media marketing results
Instagram & Meta Ads · Restaurant, Manchester
LinkedIn · B2B SaaS
Why AY Experts
Why choose us for social media marketing
| Feature | Typical social agency | AY Experts |
|---|---|---|
| Starting point | ✕Straight into posting | Research & a 90-day strategy |
| Content | ✕Generic posts | Built for each funnel stage |
| Campaigns | ✕Occasional promotions | Planned launches & offers |
| Reporting | ✕Likes & followers | Leads, sales & cost per lead |
| Contract | ✕12 months | Rolling monthly |
Social media marketing Manchester
Social media marketing across Greater Manchester and the UK
We plan campaigns for Manchester businesses targeting local customers, and for brands growing across the UK and internationally.
ManchesterSalfordStockportTraffordBoltonOldhamGreater ManchesterUK-wideInternational
Pricing
Social media marketing pricing
Monthly plans with no setup fees — ad spend is paid directly to the platforms.
Client reviews
What our social media clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Social media marketing questions, answered
What businesses ask us most about social media marketing.
Want a social plan that brings customers?Get a free social media strategy session.Get my free social strategy
How much does social media marketing cost?
Our social media marketing plans start from £600 per month, with Growth at £1,100 and Pro at £1,800 per month. Paid ad budgets are paid directly to the platforms. See pricing.
What does a social media marketing agency do?
We research your audience, build a strategy, plan campaigns and content for each stage of the funnel, run paid amplification and report on the leads and sales social brings in.
How is this different from social media management?
Social media marketing is the strategy and campaigns built to hit growth goals. Social media management is the day-to-day posting and community work. Most clients use both.
Do I need to spend money on ads?
Not always, but a small paid budget — often from £300–£500 a month — makes organic content reach far more of the right people and speeds up results.
How do you measure social media ROI?
We set up the Meta or TikTok pixel, UTM links and GA4 conversions, then report on leads, sales, cost per lead and return on ad spend each month.
How long does social media marketing take to work?
Campaigns can bring leads within the first month. Organic growth builds over 3–6 months of consistent, strategic content.
Do you lock clients into contracts?
No. Plans run on rolling monthly terms.
Free proposal
Get your free social media strategy & proposal.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
Or book a call in our calendar →