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Est. 2018 Manchester · UK & worldwide

About AY Experts senior specialists, not juniors.

We're a Greater Manchester digital marketing agency founded in 2018 by Yasir Latif, a top-rated specialist who was tired of seeing businesses pay senior prices for junior work. So he built an agency where senior experts do the work — and you talk to them directly.

Work with us Meet the team
Who we are

A small senior team with a big track record

AY Experts is a full-service digital marketing agency based in Rochdale, Greater Manchester, with a remote team of senior specialists. We help UK businesses win more customers through SEO, Google Ads, social media, web design and AI automation — and we act as the quiet white-label delivery team behind agencies across the UK and beyond.

We deliberately stay lean. There are no account managers relaying messages and no graduates learning on your budget. Every client works directly with a senior specialist who has done this hundreds of times before.

  • Founded in 2018, Greater Manchester
  • Founder-led, senior-only team
  • Businesses & agencies
  • UK-first, worldwide reach
8+
Years in business (since 2018)
300+
Projects delivered
150+
Businesses in 9 countries
96%
Client retention rate
Our story

From one top-rated freelancer to a full-service agency

AY Experts started with Yasir Latif, who built a Top Rated reputation working with clients around the world. He kept seeing the same problem: businesses paying agencies senior prices, then getting junior work. So he founded AY Experts and brought together senior, top-rated specialists to offer something simpler — senior expertise, honest advice and results you can measure.

"I built the agency I always wished my clients had: the experts doing the work, answering the phone and owning the results."

— Yasir Latif, Founder, AY Experts
  1. 2018

    AY Experts is founded

    Yasir Latif, a Top Rated web specialist, launches the agency and brings in senior SEO and paid media experts.

  2. 2019

    First agency partnerships

    UK agencies start trusting us with white-label SEO and WordPress builds under their own brands.

  3. 2021

    Full-service marketing

    We add Google Ads, social media and ecommerce marketing so clients get one joined-up plan.

  4. 2023

    100+ clients across 9 countries

    Businesses from the UK, Europe, North America and the Middle East choose AY Experts.

  5. 2024

    AI SEO & automation

    We launch AI search optimisation, AI automation and GoHighLevel CRM services.

  6. Today

    Growing with our clients

    Still senior-only, still based in Greater Manchester — now helping businesses and agencies across 14 UK cities and worldwide.

Our mission

Make senior marketing expertise accessible to every growing business.

Our vision

To be the UK's most trusted partner for businesses and agencies that want real growth — found on Google, recommended by AI and chosen by customers.

Our values

What we stand for

Six promises that shape every proposal, campaign and conversation.

01

Experts, not juniors

Your work is done by senior specialists — never handed down to trainees.

02

Honesty first

We tell you what will work and what won't, even if it means a smaller invoice.

03

Results over vanity

We measure success in leads, sales and revenue — not impressions and likes.

04

Speed matters

Every message gets a reply the same working day. Momentum wins markets.

05

True partnership

We treat your budget like our own and your growth as our reputation.

06

Always learning

From AI search to automation, we test new channels before our clients need them.

Leadership

Meet the founder & core team

Founder-led and senior-only: Yasir Latif and a core team of top-rated specialists, each leading the discipline they know best.

Top Rated

Yasir Latif

Founder · Web & WordPress Lead

Founded AY Experts in 2018. Builds fast, conversion-focused websites and oversees delivery on every project.

WordPressElementorFull-stack
up
Top Rated

Sarah P.

Senior SEO & Content Specialist

Eight years in technical and local SEO. Owns audits, content strategy and AI-search optimisation.

Technical SEOLocal SEOAI search
up
Top Rated

Hamza R.

Senior Paid Media & Automation Specialist

Seven years running Google and Meta Ads budgets. Owns PPC, paid social and lead automation.

Google AdsMeta AdsAutomation
up
Meet the full team
Why we're different

A typical agency vs AY Experts

What changes when the senior people actually do the work.

FeatureTypical agencyAY Experts
Who does the work✕Juniors, after a senior pitchSenior, top-rated specialists
Who you talk to✕An account managerThe specialist running your campaign
Response time✕2–3 working daysSame working day
Contracts✕12-month lock-insRolling monthly terms
Reporting✕Vanity metrics in a PDFLive dashboard: leads, sales, ROI
Services✕One channel, outsourced restSEO, ads, social, web, AI in one plan
Who we work with

Built for growing businesses — and the agencies behind them

Two kinds of clients, one standard of work.

Businesses

Service businesses, ecommerce brands and B2B companies that want more leads and sales from Google, social media and their website.

Our services

Agencies

Marketing and web agencies that need a trusted white-label partner to deliver SEO, PPC, web and social under their own brand.

White-label services
Industries we know well: HealthcareDentalLaw FirmsTrades & ConstructionEstate AgentsB2B SaaSHospitalityEcommerce
Where we are

Based in Greater Manchester. Working worldwide.

Greater Manchester is home. Our head office is in Rochdale, and our senior specialists work remotely, so you get the same team and the same standards wherever you are. We serve businesses across Greater Manchester, 14 major UK cities and clients in Europe, North America and the Middle East.

AY Experts — head office (Greater Manchester)4 Bertha Rd, Rochdale OL16 5BE
Mon–Fri, 9:00–18:00Same-day replies on working days
+44 7476 930739[email protected]
Contact usUK locations
Credentials

Certified, reviewed and trusted

Independent proof of our expertise and the platforms we work with every day.

Google AdsCertified
GAGoogle Analytics 4Certified
fMeta AdsCertified
WWordPressExpert builds
SShopifyPartner
HLGoHighLevelCertified admin
4.9 ★
Google reviews
up
Top Rated
Upwork team
Client reviews

Don't just take our word for it

Businesses and agencies across the UK trust us with their growth.

4.9★★★★★
Based on 38 Google reviews

"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."

JW
James W.Director, Kestrel Law · Manchester
Google

"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."

HR
Hannah R.Founder, Pixel & Pine · London
Google

"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."

MT
Mark T.Owner, Northpoint Home Services · Leeds
Google

"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."

TR
Tom R.Founder, Brightlane
Google

"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."

DO
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs

Questions about AY Experts

The things people usually ask before working with us.

Want to meet us first? Book a free 30-minute video call with our founder or a senior specialist. Book a call
Where is AY Experts based?
Our head office is in Rochdale, Greater Manchester, and our team works remotely. We work with businesses across Greater Manchester and the rest of the UK, and with clients and agency partners worldwide.
Who founded AY Experts?
AY Experts was founded in 2018 by Yasir Latif, a Top Rated web specialist who wanted to give businesses senior expertise without the agency bloat. He leads a core team of top-rated specialists in SEO, paid media and automation.
Is my account handled by juniors?
No. Every account is run by a senior specialist, and you speak with them directly. That's the core of how we work.
Do you work with agencies as well as businesses?
Yes. Alongside direct clients, we're the white-label delivery partner for agencies that resell SEO, web design, PPC and social media under their own brand. Learn about white-label.
Can I meet the team before signing up?
Of course. Book a free video call and you'll meet the specialist who would actually work on your account.
What makes AY Experts different from other Manchester agencies?
Senior-only delivery, same-day responses, rolling monthly terms and reporting built around leads and revenue. We keep clients through results, not contracts.
Free proposal

Like how we work? Let's talk about your goals.

Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.

  1. 1
    Instant confirmationYou'll get an email the moment your enquiry lands.
  2. 2
    Reply the same working dayA senior specialist reviews your site and competitors.
  3. 3
    Free proposal & strategy callA clear plan, timeline and fixed price — yours to keep.
No obligation NDA on request Same-day reply 4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739 Email [email protected] Or book a call in our calendar →
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