Project overview
Our partner agency provides SEO and websites to local businesses across Greater Manchester. Clients wanted paid ads too.
They needed expert PPC management that stayed invisible, with the agency owning every account and client relationship.
PPC demand without PPC expertise
Three things held them back:
No specialist team
Hiring PPC managers wasn't viable for the number of accounts.
Account ownership
Clients' ad accounts had to stay in the agency's control.
Consistent reporting
Reports needed to match the agency's style and brand.
What success looked like
- Manage every accountinside the agency's own MCC.
- Improve resultsacross inherited accounts.
- Deliver branded reportingevery month.
Our approach, step by step
- 1
Set-up Month 1
Gained access through the agency's MCC and Business Manager, and agreed reporting templates.
- 2
Account audits Months 1–2
Audited inherited accounts and fixed tracking, structure and wasted spend.
- 3
Ongoing management Ongoing
Weekly optimisation across Google and Meta Ads for each client.
- 4
Reporting Monthly
Agency-branded reports with insights the account managers can present.
Partnership in numbers
Average results across partner accounts.
| Metric | At handover | Month 14 | Change |
|---|---|---|---|
| Accounts managed | 4 | 12 | ▲ 3x |
| Average cost per lead | 100 | 73 | ▼ 27% |
| Accounts with full tracking | 25% | 100% | ▲ 75 pts |
| Reports on time | 100% | 100% | ● steady |
The results
Average cost per lead across accounts fell as audits and weekly optimisation took effect.
“Our clients get expert PPC under our name, and we keep full control of every account.”