Project overview
Our partner is a London agency specialising in brand and paid media for professional services firms. Clients kept asking for SEO and new websites.
They wanted to offer both without hiring a team, keeping full control of the client relationship.
Growing demand, limited capacity
Three issues made it hard to say yes:
No in-house SEO
Hiring senior SEO specialists was expensive and slow.
Unreliable freelancers
Previous freelancers missed deadlines and disappeared mid-project.
Brand control
Clients had to see only the agency's brand.
What success looked like
- Deliver SEO and websitesunder the agency's brand.
- Hit every deadlineagreed with clients.
- Protect marginwith clear partner pricing.
Our approach, step by step
- 1
Onboarding Month 1
Agreed processes, communication channels, brand guidelines and report templates.
- 2
Website delivery Ongoing
Built WordPress sites to the agency's designs, with QA and handover notes.
- 3
Ongoing SEO Ongoing
Monthly SEO for retained clients with unbranded reports the agency sends as its own.
- 4
Quarterly reviews Ongoing
Reviewed capacity, pricing and upcoming projects each quarter.
Three years in numbers
Partnership performance since 2023.
| Metric | Year 1 | Year 3 | Change |
|---|---|---|---|
| Websites delivered per year | 9 | 17 | ▲ 89% |
| Retained SEO clients | 4 | 11 | ▲ 2.8x |
| Missed deadlines | 0 | 0 | ● none |
| Average build time | 6 wks | 4 wks | ▼ 2 wks |
The results
Delivered projects grew each year as the agency sold more SEO and web work.
“Deadlines are always hit, reports go out under our brand, and our clients are happier than ever.”