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White-labelWordPressFigma to WordPressLondon

How a London design agency shipped 40+ WordPress sites with a white-label build partner

A London digital agency designs beautiful sites in Figma but had no developers. We build them in WordPress, pixel-perfect and under the agency's brand: 40+ sites so far.

Client
Digital agency, London (anonymised)
Builds
40+
Timeline
Ongoing since 2024
40+Sites delivered
4 wksAverage build time
100%Pixel-perfect sign-off
90+Average mobile speed score
Overview

Project overview

Our partner is a design-led studio working with hospitality, retail and professional services brands. They design in Figma and needed reliable developers.

They wanted pixel-perfect WordPress builds that clients could edit easily, delivered quietly under their brand.

The challenge

Great designs, no developers

Three issues made builds difficult:

01

Design drift

Previous developers didn't match the designs closely.

02

Hard-to-edit sites

Clients struggled to update content after launch.

03

Slow, heavy builds

Sites built with bloated themes failed speed tests.

Goals

What success looked like

  • Match every designexactly on desktop, tablet and mobile.
  • Make every site easy to edit
  • Deliver fast sitesthat pass Core Web Vitals.
What we did

Our approach, step by step

  1. 1

    Handover process Month 1

    Agreed Figma handover standards, components and QA checklists.

    FigmaProcess
  2. 2

    Component library Months 1–2

    Built a reusable component library to speed up every build.

    ComponentsACF
  3. 3

    Builds Ongoing

    Pixel-perfect WordPress builds with editable fields and staging links for review.

    WordPressQA
  4. 4

    Care Ongoing

    Optional care plans for updates and small changes after launch.

    Maintenance
Delivery metrics

Delivery in numbers

Build performance across all partner projects.

MetricFirst 10 sitesLatest 10 sitesChange
Average build time6 wks4 wks▼ 2 wks
Rounds of revisions2.61.2▼ 54%
Mobile speed score8493▲ 9
On-time delivery100%100%● steady
Results

The results

Build times fell as the component library grew and processes settled.

Average build time (days)Per site, rolling average
011.2522.533.7545 Sites 1–1011–2021–3031–40 28 days
40+sites delivered
4 wksaverage build
93mobile speed score

“Our designs come to life exactly as we drew them, and our clients love how easy their sites are to update.”

CD
Creative DirectorDigital agency, London
★★★★★
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