Project overview
The agency has two branches and a strong local reputation, but corporate and online agents were winning more instructions through advertising.
They wanted more homeowners asking for a valuation in their patch.
A local favourite losing share
Three things held them back:
No homeowner targeting
Previous ads promoted listings to buyers rather than winning sellers.
A generic valuation page
The valuation form asked for too much and explained too little.
Slow lead handling
Valuation requests sat in an inbox overnight.
What success looked like
- Increase valuation requestsby at least 40%.
- Win more instructionsfrom those valuations.
- Respond to requeststhe same day.
Our approach, step by step
- 1
Audience and offer Weeks 1–2
Built campaigns around local homeowners with a clear valuation offer and local market insight.
- 2
Creative Weeks 2–4
Created videos featuring the team, recent sales and local market updates.
- 3
Valuation journey Weeks 3–5
Simplified the valuation form and added an instant confirmation and booking link.
- 4
Optimise Months 2–4
Refined areas, creative and budgets based on valuations booked and instructions won.
Before and after: key metrics
Valuation activity before the campaigns vs month four.
| Metric | Before | After | Change |
|---|---|---|---|
| Valuation requests per month | 31 | 49 | ▲ 58% |
| Cost per valuation request | £34 | £19 | ▼ 44% |
| Instructions per month | 19 | 24 | ▲ 26% |
| Same-day responses | 40% | 95% | ▲ 55 pts |
The results
Valuation requests climbed steadily as the campaigns found the right homeowners.
“More homeowners are asking us to value their homes, and we're winning more of those instructions.”