Partner agency · Bristol
For agencies SEO under your brand
White Label SEO Services sell SEO under your brand — we deliver it.
Offer SEO to your clients without hiring an SEO team. Our senior SEO specialists deliver local, national and ecommerce SEO behind the scenes, and send you unbranded reports ready to forward — so your agency gets the credit and the margin.
- Unbranded reports & dashboards
- NDA signed before we start
- Partner pricing from £450/client
★★★★★4.9/5 Google · Top Rated on Upwork
38Clients for one partner agency
£300+Typical margin per client / month
100%White-label — your brand only
RollingMonthly, no lock-in
Why white-label SEO
Clients asking for SEO you can't deliver?
Hiring an SEO specialist is expensive and slow, freelancers are hard to rely on, and turning clients away means a competitor wins them. White-label SEO lets you say yes — today.
What is white-label SEO?
White-label SEO is a service where an SEO provider carries out search engine optimisation for an agency's clients, and the agency resells it under its own brand. The provider handles audits, keyword research, on-page and technical SEO, content and link building, and supplies unbranded or agency-branded reports, while the agency keeps the client relationship and sets its own price.
01
Turning work away
Clients ask for SEO and you have no one to deliver it.
02
Hiring is risky
A good SEO hire costs £35k+ before they bring a client.
03
Unreliable freelancers
Missed deadlines and work you can't vouch for.
04
Thin margins
Other white-label providers charge near-retail prices.
What's included
What's included in our white-label SEO
Everything your clients expect from a professional SEO service — branded as yours.
SEO audit & strategyTechnical, content and competitor audit for each new client.
Keyword researchKeywords mapped to pages based on intent and value.
On-page & technical SEOTitles, content, schema, speed and indexing fixes.
Local SEOGoogle Business Profile, citations and local pages.
Content writingSEO pages and articles written in your client's voice.
Link buildingWhite-hat outreach and digital PR — no PBNs.
Unbranded reportingMonthly reports and dashboards in your branding.
Dedicated account managerOne point of contact via Slack or email.
Partner margins
Your margin, worked out
You set your own prices. As a guide, here's what agencies typically make reselling our SEO at the same prices we charge our direct clients.
- Our wholesale fee
- Your margin
Local SEO
£450£300
Your price £750/month · margin 40%Growth SEO
£750£750
Your price £1,500/month · margin 50%National / ecommerce SEO
£1,200£1,300
Your price £2,500/month · margin 52%Example Per client, per month. Volume discounts from 5 clients.
White-label services
All white-label services
More services you can resell
Add more services to the same clients — under your brand.
White-Label Web DesignWordPress and Shopify builds to your brief.Learn moreWhite-Label PPCGoogle and Meta Ads for your clients.Learn moreWhite-Label Social MediaContent and posting under your brand.Learn moreWhite-Label ServicesAll our white-label partner services.Learn moreNewAI SEOAdd AI search visibility to your SEO offer.Learn moreLocal SEOHow we run local SEO for direct clients.Learn more
How it works
From partner call to first report
Most partners have their first client underway within a week.
- Day 1
Partner call & NDA
Processes, reporting style and communication agreed.
Ready to sell - Week 1
Client onboarding
You share the brief and access; we audit and plan.
Strategy in your branding - Month 1+
SEO delivery
On-page, technical, content and links delivered monthly.
Rankings improving - Monthly
White-label report
Report and summary ready for you to send to your client.
Happy, retained clients
Results
All case studies
White-label SEO results
Partner client · Law firm
Partner client · Ecommerce
Why AY Experts
White-label SEO vs hiring in-house
| Feature | Hiring an SEO specialist | AY Experts |
|---|---|---|
| Cost | ✕£35k+ salary & overheads | From £450 per client |
| Time to start | ✕2–3 months to hire | Within a week |
| Expertise | ✕One person's skills | Technical, content & link specialists |
| Capacity | ✕Fixed | Scales with your client list |
| Risk | ✕Notice periods & churn | Rolling monthly per client |
White-label SEO UK
Partnering with agencies across the UK and beyond
We deliver white-label SEO for agencies in Manchester, across the UK, and in Europe, the US and Australia.
ManchesterLondonBirminghamLeedsUK-wideIrelandEuropeUSAAustralia
We partner with agencies in
Pricing
White-label SEO partner pricing
Wholesale prices per client per month. You set your retail price and keep the margin.
Client reviews
What our partner agencies say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
White-label SEO questions, answered
What agency owners ask us most.
Want to see a sample report?Book a partner call and we'll share unbranded examples.Get partner rates
How much does white-label SEO cost?
Our white-label SEO starts from £450 per client per month for local SEO, £750 for growth campaigns and £1,200 for national or ecommerce SEO. Volume discounts apply from 5 clients.
Will my clients know you're involved?
No. All reports, dashboards and documents carry your branding, we sign an NDA, and we never contact your clients unless you ask us to.
What reports do I get?
A monthly report with rankings, traffic, conversions and work completed, in your branding or unbranded, plus a plain-English summary you can send as-is.
Can you speak to my clients directly?
Only if you want us to — we can join calls as part of your team under your agency name.
What SEO do you deliver?
Local SEO, national SEO, ecommerce SEO, technical SEO, content writing and white-hat link building. We don't use PBNs or spammy links.
Is there a minimum contract?
No. White-label SEO runs on rolling monthly terms per client.
Can I resell at any price?
Yes. You set your own prices. Most partners charge 1.5–2x our wholesale fee.
Free proposal
Get white-label SEO partner rates.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email support@ayexperts.com
Or book a call in our calendar →