Shopify · Skincare brand
Ecommerce Shopify · WooCommerce
Ecommerce Website Design Agency online stores built to sell.
Traffic means nothing if visitors don't buy. Our ecommerce designers and developers build Shopify and WooCommerce stores around how your customers shop — fast product pages, clear filters, trust at every step and a checkout that doesn't lose sales.
- Shopify & WooCommerce experts
- Conversion-focused product pages
- SEO-safe migrations
★★★★★4.9/5 Google · Top Rated on Upwork
+64%Avg. conversion uplift after redesign
60+Online stores launched
2,400Products migrated in one build
£5,000Stores from
Why a better store
Getting visits, but not enough sales?
Slow product pages, confusing navigation and clunky checkouts quietly lose sales every day. Most shoppers won't tell you why they left — they'll just buy from someone else.
What is ecommerce web design?
Ecommerce web design is designing and building an online store where customers can browse, choose and buy products. It covers the store's structure and navigation, category and product page design, search and filters, basket and checkout, payments, shipping and tax, and integrations with stock, email and marketing tools — all optimised to turn visitors into customers on mobile and desktop.
01
Low conversion rate
Plenty of visitors, very few orders.
02
High cart abandonment
Shoppers add to basket, then disappear.
03
Slow on mobile
Product pages take ages to load on phones.
04
Painful to manage
Adding products and updating stock takes hours.
What's included
What's included in an ecommerce website
Everything you need to launch — or relaunch — a store that sells.
Store strategy & UXCustomer journeys, category structure and competitor review.
Custom store designHome, category, product, basket and checkout designed to convert.
Product set-upProducts, variants, collections and filters loaded and organised.
Payments, shipping & taxCard, Apple Pay, Google Pay, Klarna, UK VAT and delivery rules.
Ecommerce SEOProduct schema, clean URLs, collection content and redirects.
Speed & mobileFast product pages and a thumb-friendly mobile checkout.
Email & abandoned cartKlaviyo or Shopify Email flows set up from launch.
Integrations & trackingGA4 ecommerce, Meta and Google Shopping feeds, stock and ERP links.
Choosing a platform
Shopify or WooCommerce?
Both are excellent — for different businesses. We build on both, so we'll recommend the one that genuinely fits.
Shopify
Choose Shopify if…
Best when you want to sell fast with minimal upkeep.
- You want hosting, security and updates handled for you
- You're a product brand selling D2C in the UK or abroad
- You want Shop Pay and the fastest checkout
- You're happy with monthly platform and app fees
- Your team wants the simplest possible admin
WooCommerce
Choose WooCommerce if…
Best when you need flexibility, content and full ownership.
- You already have a WordPress website
- Content and SEO drive most of your sales
- You need custom pricing, B2B or trade accounts
- You want to avoid monthly platform and app fees
- You need to integrate with bespoke systems
Not sure? We'll recommend honestly on your free discovery call — we don't earn more from either platform.
Related services
All web design services
Grow your online store
Platform-specific builds and the marketing that brings shoppers in.
PopularShopify Web DesignCustom Shopify themes and store builds.Learn moreWordPress & WooCommerceFlexible WooCommerce stores on WordPress.Learn moreEcommerce MarketingSEO, PPC and email to grow online sales.Learn moreEcommerce PPCGoogle Shopping and Performance Max campaigns.Learn moreEmail MarketingAbandoned cart and post-purchase flows.Learn moreConversion Rate OptimisationKeep improving your store's conversion rate.Learn more
Our ecommerce process
What happens, and when
Most online stores launch in 8–12 weeks, with sign-off at every stage.
- Weeks 1–2
Discovery & platform
Goals, products, integrations and platform choice agreed.
A clear plan - Weeks 2–5
Design
Home, category, product and checkout designs in Figma.
Approved designs - Weeks 5–10
Build & products
Store build, product import, payments, shipping and integrations.
Store on staging - Weeks 10–12
Test & launch
Test orders, speed checks, redirects, tracking and go-live.
Taking orders
Results
All case studies
Ecommerce website case studies
WooCommerce · Builders merchant, Leeds
Shopify · Online brand, UK
Why AY Experts
Why choose us for ecommerce
| Feature | Typical store build | AY Experts |
|---|---|---|
| Platform advice | ✕Whatever they know | Shopify or WooCommerce — honest advice |
| Design | ✕Bought theme, lightly tweaked | Designed around how you sell |
| Product pages | ✕Default layout | Built for conversion & trust |
| Migration | ✕Rankings lost at launch | Full SEO redirect mapping |
| After launch | ✕Handover and goodbye | CRO, marketing & support |
Ecommerce web design Manchester
Ecommerce websites for Manchester and UK brands
We build online stores for Manchester retailers and brands, and for ecommerce businesses selling across the UK and internationally.
ManchesterSalfordStockportTraffordBoltonOldhamGreater ManchesterUK-wideInternational
Pricing
Ecommerce website pricing
Fixed prices agreed upfront. Platform, app and payment fees are paid directly by you.
Client reviews
What our ecommerce clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Ecommerce website questions, answered
What retailers ask us most before building a store.
Planning a new online store?Get a free quote and platform recommendation.Get my free store quote
How much does an ecommerce website cost?
Our ecommerce stores start from £5,000 for up to 100 products on Shopify or WooCommerce. Larger stores with custom features and integrations start from £8,500, and platform migrations from £2,500. Every project is quoted as a fixed price.
Should I use Shopify or WooCommerce?
Shopify suits most product brands that want to sell quickly with minimal upkeep. WooCommerce suits businesses that already use WordPress, rely on content and SEO, or need custom B2B features. We build on both and will recommend honestly.
How long does it take to build an online store?
Most ecommerce websites take 8–12 weeks. Larger catalogues, custom features and integrations can take longer.
Can you move my store to a new platform without losing rankings?
Yes. We migrate products, customers and orders, and map every old URL to its new page with 301 redirects to protect your Google rankings.
Will I be able to add products myself?
Yes. You'll be able to add and edit products, prices, stock and discounts yourself, and we include training at launch.
Which payment methods can you set up?
Card payments, Apple Pay, Google Pay, PayPal, Shop Pay and buy-now-pay-later options such as Klarna or Clearpay, depending on your platform.
Can you help us get sales after launch?
Yes. We offer ecommerce marketing including SEO, Google Shopping, paid social and email to grow your store.
Free proposal
Get your free ecommerce website quote.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
Or book a call in our calendar →