Shopify · Online brand, UK
Shopify Collections · Products · Technical
Shopify SEO Agency fix Shopify's SEO limits and grow organic sales.
Shopify makes selling easy — but it quietly creates duplicate URLs, thin collection pages and slow, app-heavy themes. Our Shopify SEO specialists fix the platform's limitations, then grow your collections and products in Google.
- Shopify-specific technical fixes
- Collection & product SEO
- No apps you don't need
★★★★★4.9/5 Google · Top Rated on Upwork
+202%Avg. organic clicks growth (8 months)
2,590Duplicate URLs removed in one store
90+Mobile PageSpeed target
RollingMonthly contracts
Why Shopify SEO
Is Shopify holding your rankings back?
Out of the box, Shopify creates thousands of duplicate and thin URLs, limits how you structure your store and invites app bloat. Most stores never notice — they just wonder why their collections don't rank.
What is Shopify SEO?
Shopify SEO is search engine optimisation for stores built on Shopify. As well as standard ecommerce SEO — keyword research, collection and product page optimisation and link building — it tackles platform-specific issues such as duplicate product URLs created by collection paths, Shopify's fixed URL structure, tag and filter pages, app script bloat, theme speed and incomplete structured data.
01
Collections don't rank
Your main collection pages sit on page two or three.
02
Duplicate URLs
Products and tags indexed many times over.
03
Slow, app-heavy theme
Scripts from apps you've forgotten about.
04
Generic advice
SEO apps that promise a lot and fix very little.
What's included
Our Shopify SEO services
Technical, on-page and authority SEO — built specifically for Shopify.
Shopify SEO auditIndexing, duplicates, speed, schema and content reviewed.
Theme & technical fixesCanonical links, noindex rules and Liquid code improvements.
Collection page SEOUnique content, FAQs and internal links via metafields.
Product page SEOTitles, descriptions, images and variants optimised.
Structured dataProduct, review, breadcrumb and organisation schema.
Speed & app auditUnused apps removed, scripts deferred, images optimised.
Blog & buying guidesContent that ranks and links to your collections.
Migrations to ShopifyURL mapping and 301 redirects so you keep your rankings.
Shopify-specific SEO
The Shopify SEO problems we fix
Shopify is a brilliant platform — but it creates SEO problems most store owners never see. These are the ones we fix on almost every store.
01
Duplicate product URLs
Products appear at /products/ and /collections/…/products/ — splitting ranking signals.
Theme links fixed to canonical URLs02
Fixed URL structure
Shopify forces /collections/ and /products/ — you can't restructure freely.
Smart collection hierarchy & internal links03
Thin collection pages
Collections with just a product grid rarely rank.
Unique intro & FAQ content via metafields04
App bloat
Every app adds scripts that slow your store down.
App audit, removal & lean theme code05
Tag & filter pages
Tag and filter URLs create hundreds of near-duplicate pages.
Noindex rules & canonical control06
Weak structured data
Many themes output incomplete product schema.
Full product, review & breadcrumb schemaRelated services
All ecommerce services
More Shopify & ecommerce services
Everything else your Shopify store needs to grow.
Shopify Web DesignCustom, fast Online Store 2.0 themes.Learn moreEcommerce SEOSEO for WooCommerce and other platforms.Learn morePopularEcommerce PPCGoogle Shopping for Shopify stores.Learn moreEcommerce OptimisationConvert more of your organic traffic.Learn moreEcommerce MarketingAll our ecommerce marketing services.Learn moreEmail MarketingKlaviyo flows for Shopify stores.Learn more
Our Shopify SEO process
What happens, and when
Fix the platform issues first, then grow collections and products.
- Weeks 1–2
Audit
Shopify-specific technical audit, keyword map and competitor review.
A clear roadmap - Weeks 2–6
Technical fixes
Duplicate URLs, schema, speed and app clean-up in your theme.
A clean index - Months 2–6
Collections & products
Collection content, product optimisation and buying guides.
Rising rankings - Month 6+
Authority & scale
Links, PR and new collections for more searches.
Growing organic sales
Results
All case studies
Shopify SEO case studies
Shopify · Skincare brand
Migration to Shopify · Homeware
Why AY Experts
Why choose us for Shopify SEO
| Feature | Typical SEO app or agency | AY Experts |
|---|---|---|
| Duplicate URLs | ✕Not addressed | Fixed in your theme code |
| Approach | ✕Install another SEO app | Lean fixes, fewer apps |
| Collections | ✕Product grid only | Unique content & FAQs |
| Reporting | ✕SEO score & rankings | Organic revenue & orders |
| Contract | ✕12 months | Rolling monthly |
Shopify SEO UK
Shopify SEO for UK and international stores
We grow Shopify stores based in Manchester, across the UK and selling internationally with Shopify Markets.
ManchesterGreater ManchesterLondonBirminghamLeedsUK-wideEuropeUSAInternational
Pricing
Shopify SEO pricing
Monthly Shopify SEO with no setup fees — or start with a one-off audit and fixes.
Client reviews
What our Shopify clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Shopify SEO questions, answered
What Shopify store owners ask us most.
Is Shopify holding back your rankings?Get a free Shopify SEO audit from a specialist.Get my free Shopify SEO audit
How much does Shopify SEO cost?
A one-off Shopify SEO audit costs £750, and monthly Shopify SEO starts from £1,500 per month (Growth) or £2,500 per month (Scale) for large catalogues. See pricing.
Is Shopify good for SEO?
Yes — Shopify is fast, secure and handles the basics well. But it creates duplicate product URLs, thin tag and filter pages and fixed URL structures, so most stores need technical fixes to rank well.
Can you change Shopify's URL structure?
Shopify's /collections/ and /products/ paths can't be removed, but we work around them with smart collection hierarchies, internal linking and canonical control.
Do I need a Shopify SEO app?
Usually not many. Most SEO apps add scripts and duplicate what a properly built theme can do. We often remove apps rather than add them.
How long does Shopify SEO take?
Technical fixes can lift rankings within weeks. Strong collection rankings usually take 3–6 months, with organic sales compounding over a year.
Can you help us migrate to Shopify without losing rankings?
Yes. We map every old URL to its new Shopify URL with 301 redirects and check indexing after launch. See Shopify web design.
Do you lock clients into contracts?
No. Monthly SEO runs on rolling terms after onboarding.
Free proposal
Get your free Shopify SEO audit.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
Or book a call in our calendar →