WooCommerce · Builders merchant, Leeds
SEO Categories · Products · Technical
Ecommerce SEO Agency rank your products, grow organic revenue.
Organic search is the most profitable channel for most online stores — no cost per click, just sales. Our ecommerce SEO specialists optimise your categories, products and site structure so Google ranks the pages that actually sell.
- Category & product page SEO
- Technical & crawl fixes
- Reported by organic revenue
★★★★★4.9/5 Google · Top Rated on Upwork
+138%Avg. organic revenue growth (12 months)
412Categories ranking in one store
0Cost per click
3–6 moTo strong results
Why ecommerce SEO
Paying for every sale through ads?
If most of your sales come from paid ads, every order costs you money. Meanwhile competitors with better category pages and cleaner site structures rank above you — and win those customers for free.
What is ecommerce SEO?
Ecommerce SEO is the process of optimising an online store so its category and product pages rank in Google for the searches shoppers make. It covers keyword research mapped to categories and products, unique on-page content, site architecture and internal linking, technical SEO such as crawl control for filters and faceted navigation, page speed, product structured data for rich results, and building authority through links and digital PR.
01
Categories don't rank
Your main category pages are stuck on page two or three.
02
Duplicate content
Filters, variants and copied manufacturer descriptions confuse Google.
03
Slow product pages
Heavy images and apps slow the pages that sell.
04
Reliant on ads
Organic sales are a small share of your revenue.
What's included
Our ecommerce SEO services
Everything needed to grow organic revenue — handled by ecommerce SEO specialists.
Ecommerce SEO auditTechnical, content and competitor audit with a prioritised action plan.
Keyword mappingEvery buying search mapped to the right category, sub-category or product.
Category page SEOUnique copy, FAQs, internal links and filters set up to rank.
Product page SEOTitles, descriptions, images and variants optimised for search.
Technical & crawl controlFaceted navigation, canonicals, pagination, speed and indexing.
Product schemaPrice, stock and review rich results in Google.
Buying guides & contentContent that captures research searches and links to categories.
Links & digital PRAuthority links that lift your whole store.
Store architecture
Structure that helps Google find and rank every product
Most ecommerce SEO wins come from structure, not blog posts. We map every search your customers make to the right category, sub-category or product page — then make sure Google can crawl them efficiently.
- Categories target the big searches with unique copy, FAQs and internal links.
- Filters and facets are controlled so Google doesn't waste crawl budget on thousands of duplicates.
- Products earn rich results with price, stock and review schema.
HomepageBrand & top categories
CategoryMen's knitwearTargets "mens jumpers"
CategoryWomen's knitwearTargets "womens jumpers"
CategoryAccessoriesTargets "wool scarves"
Sub-categoryMerino jumpersLong-tail + buying guide
Sub-categoryCardigansFilters crawl-controlled
ProductMerino crewProduct schema + reviews
ProductMerino V-neckUnique description
ProductMerino roll-neckCanonical variants
Related services
All ecommerce services
More ecommerce marketing services
SEO works best alongside Shopping ads and a store that converts.
Shopify SEOSpecialist SEO for Shopify's limitations.Learn morePopularEcommerce PPCGoogle Shopping for instant sales while SEO builds.Learn moreEcommerce OptimisationTurn new organic traffic into orders.Learn moreEcommerce MarketingAll our ecommerce marketing services.Learn moreTechnical SEODeep technical fixes for large sites.Learn moreLink BuildingAuthority links and digital PR.Learn more
Our ecommerce SEO process
What happens, and when
Technical fixes first, then categories, products and authority.
- Month 1
Audit & keyword map
Technical audit, competitor research and every category mapped to keywords.
A clear roadmap - Months 1–2
Technical fixes
Crawl control, canonicals, speed and schema fixed across the store.
Healthy foundations - Months 2–6
Categories & products
Category copy, product optimisation and buying guides rolled out.
Rising rankings - Month 6+
Authority & scale
Links, digital PR and new categories for more searches.
Growing organic revenue
Results
All case studies
Ecommerce SEO case studies
Shopify · Online brand, UK
Shopify · Skincare brand
Why AY Experts
Why choose us for ecommerce SEO
| Feature | Typical SEO agency | AY Experts |
|---|---|---|
| Focus | ✕Blog posts & rankings | Categories, products & revenue |
| Filters & facets | ✕Ignored | Crawl-controlled properly |
| Product data | ✕Manufacturer copy | Unique, schema-rich pages |
| Reporting | ✕Keyword positions | Organic revenue & orders |
| Contract | ✕12 months | Rolling monthly |
Ecommerce SEO UK
Ecommerce SEO for UK and international stores
We grow organic sales for online stores in Manchester, across the UK and in international markets.
ManchesterGreater ManchesterLondonBirminghamLeedsUK-wideEuropeUSAInternational
Pricing
Ecommerce SEO pricing
Monthly SEO with no setup fees — or start with a one-off audit.
Client reviews
What our ecommerce clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Ecommerce SEO questions, answered
What store owners ask us most about SEO.
Why aren't your categories ranking?Get a free ecommerce SEO audit from a specialist.Get my free SEO audit
How much does ecommerce SEO cost?
Our ecommerce SEO starts with a one-off audit from £950, or monthly SEO from £1,500 per month (Growth) and £2,500 per month (Scale) for larger, competitive stores. See pricing.
How long does ecommerce SEO take?
Technical fixes can lift rankings within weeks, but strong category rankings usually take 3–6 months, with organic revenue compounding over 12 months.
Should I focus on category or product pages?
Usually categories first. Category pages target the higher-volume searches shoppers make ("mens merino jumpers"), while product pages capture specific, lower-volume searches.
How do you handle filters and faceted navigation?
We decide which filter combinations deserve their own indexable pages and block or canonicalise the rest, so Google spends its crawl budget on pages that can rank and sell.
Do you write product descriptions?
Yes. We write unique category copy and can rewrite product descriptions — prioritising your best-selling and highest-margin products first.
Do you work with Shopify and WooCommerce?
Yes, plus BigCommerce and Magento. For Shopify-specific issues see Shopify SEO.
Do you lock clients into contracts?
No. Monthly SEO runs on rolling terms after onboarding.
Free proposal
Get your free ecommerce SEO audit.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
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