Shopping & PMax · Shopify brand
5.4xreturn on ad spend
Feed optimisation and a PMax rebuild for a growing Shopify store.
Read case study
Ecommerce Acquire · Convert · Retain
Ecommerce Marketing Agency profitable growth for online stores.
More traffic isn't the goal — more profitable orders are. Our ecommerce marketing specialists plan SEO, Shopping ads, paid social, conversion optimisation and email around your margins, so every channel pulls in the same direction.
- Planned around your margins
- Shopify & WooCommerce experts
- Revenue & ROAS reporting
★★★★★4.9/5 Google · Top Rated on Upwork
+71%Avg. online sales growth (year 1)
5.4xAvg. Shopping ROAS
3Funnel stages planned
RollingMonthly contracts
Why ecommerce marketing
Spending more on ads, but profit isn't growing?
Rising ad costs, shoppers who browse but don't buy, and customers who order once and never come back — it's why so many online stores grow revenue but not profit.
What is ecommerce marketing?
Ecommerce marketing is the use of digital channels to attract shoppers to an online store, convert them into customers and bring them back to buy again. It typically combines ecommerce SEO, Google Shopping and Performance Max, paid social catalogue ads, conversion rate optimisation and email and SMS marketing — measured by revenue, return on ad spend, conversion rate and customer lifetime value.
01
Rising cost per sale
Ads cost more each month while margins shrink.
02
Low conversion rate
Plenty of visitors, too few orders.
03
One-time buyers
Customers order once and never return.
04
No clear picture
Tracking can't show which channel really drives profit.
What's included
Our ecommerce marketing services
Every channel an online store needs — run by ecommerce specialists, reported against revenue.
Store audit & growth planTracking, feed, SEO, site speed and funnel reviewed, then a 90-day plan.
Ecommerce SEOCategory, product and technical SEO for long-term free traffic.
Google Shopping & PMaxFeed-led Shopping and Performance Max campaigns built around ROAS.
Paid socialMeta and TikTok catalogue ads, retargeting and creative testing.
Conversion optimisationProduct pages, basket and checkout improved with A/B tests.
Email & SMSKlaviyo flows for abandoned carts, post-purchase and win-back.
Feed managementOptimised product titles, attributes and Merchant Center health.
GA4 ecommerce trackingAccurate revenue, ROAS and margin reporting across every channel.
Full-funnel ecommerce
Acquire, convert, retain — planned together
Most stores over-spend on getting new visitors and under-invest in converting and keeping them. We balance all three around your margins.
01
Acquire
Bring the right shoppers in- Ecommerce SEO for categories & products
- Google Shopping & Performance Max
- Meta & TikTok catalogue ads
02
Convert
Turn visits into orders- Product page & checkout optimisation
- Reviews, trust & delivery messaging
- A/B testing on key templates
03
Retain
Win the second, third and tenth order- Klaviyo flows & campaigns
- Win-back & replenishment emails
- Loyalty & review requests
Ecommerce marketing services
All ecommerce services
Explore our ecommerce marketing services
Specialist services within ecommerce marketing — choose one or combine them.
CoreEcommerce SEORank your categories and products on Google.Learn morePopularEcommerce PPCGoogle Shopping and Performance Max that pay back.Learn moreEcommerce OptimisationTurn more browsers into buyers.Learn moreShopify SEOFix the SEO problems Shopify creates.Learn moreEmail MarketingKlaviyo flows that drive repeat orders.Learn moreEcommerce Web DesignA store built to convert — or a safe migration.Learn more
Our ecommerce process
What happens, and when
Quick wins first, then long-term growth channels built on top.
- Weeks 1–2
Audit & tracking
GA4 ecommerce, feed and Merchant Center fixed; full store audit.
Accurate revenue data - Weeks 2–6
Quick wins
Shopping campaigns, abandoned cart flows and top product page fixes.
Sales lift - Months 2–6
Growth channels
Category SEO, content and paid social scaled on proven products.
Compounding traffic - Ongoing
Optimise & scale
Monthly tests and budget moved to the best-margin products.
Profitable growth
Results
All case studies
Ecommerce marketing case studies
SEO · WooCommerce, Leeds
CRO & email · Skincare brand
Why AY Experts
Why choose us for ecommerce marketing
| Feature | Typical agency | AY Experts |
|---|---|---|
| Focus | ✕Clicks & traffic | Profit, ROAS & lifetime value |
| Channels | ✕One channel in isolation | SEO, Shopping, social & email together |
| Product feed | ✕Left as default | Optimised titles & attributes |
| Tracking | ✕Platform-reported sales | GA4 + server-side, de-duplicated |
| Contract | ✕12 months | Rolling monthly |
Ecommerce marketing UK
Ecommerce marketing for UK and international stores
We grow online stores based in Manchester and across the UK, selling nationally and internationally.
ManchesterGreater ManchesterLondonBirminghamLeedsUK-wideEuropeUSAInternational
We also work with stores in
Pricing
Ecommerce marketing pricing
Monthly packages with no setup fees. Ad spend is paid directly to Google, Meta or TikTok.
Client reviews
What our ecommerce clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Ecommerce marketing questions, answered
What store owners ask us most.
Where is your store losing sales?Get a free ecommerce audit from a specialist.Get my free store audit
How much does ecommerce marketing cost?
Our ecommerce marketing packages start from £1,200 per month for Shopping campaigns and abandoned cart flows, £2,200 per month for Shopping, SEO and email, and £3,500 per month for every channel including CRO and paid social. Ad spend is paid directly to the platforms.
Which ecommerce marketing channel works best?
For most stores, Google Shopping brings the fastest sales, ecommerce SEO builds long-term free traffic and email brings customers back. The right mix depends on your products, margins and competition.
Do you work with Shopify and WooCommerce stores?
Yes. We work with Shopify, WooCommerce, BigCommerce and Magento stores.
How do you measure ecommerce marketing results?
By revenue, return on ad spend, conversion rate, average order value and repeat purchase rate — tracked in GA4 and reported monthly in plain English.
How long before we see more sales?
Shopping campaigns and abandoned cart flows usually lift sales within weeks. SEO and content build steadily over 3–6 months.
Do you manage our product feed?
Yes. We optimise product titles, descriptions, attributes and images in your feed and keep Merchant Center healthy — often the biggest single win for Shopping campaigns.
Do you lock clients into contracts?
No. Packages run on rolling monthly terms after onboarding.
Free proposal
Get your free ecommerce audit & proposal.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
Or book a call in our calendar →