Digital PR · Law firm
Link building White-hat · UK-focused · Digital PR
Link Building Agency Manchester authority links that move rankings.
Links from trusted websites are still one of Google's strongest ranking signals — and a key reason AI assistants trust a brand. Our link building specialists earn relevant, editorial links from real UK websites through outreach and digital PR. No link farms, no shortcuts, no risk.
- 100% white-hat outreach
- Relevant UK websites
- Every link reported
★★★★★4.9/5 Google · Top Rated on Upwork
+124Avg. new referring domains / year
DR 45+Typical authority after 8 months
0Spam or PBN links — ever
100%Links reported with live URLs
Why link building
Great content isn't enough without authority
If two pages are equally helpful, the one with more trusted links usually wins. Competitors with stronger link profiles can outrank you even when your service and content are better.
What is link building?
Link building is the process of earning links (backlinks) from other websites to yours. Search engines treat relevant links from trusted sites as votes of confidence, so a strong, natural link profile helps your pages rank higher. Modern link building focuses on editorial links earned through outreach, digital PR and genuinely useful content.
01
Competitors outrank you
Rivals with stronger link profiles win the top positions.
02
Burnt by cheap links
Past bulk link packages brought spam — or a penalty.
03
New website, no authority
Google doesn't trust your domain yet.
04
Content isn't ranking
Great pages stuck on page two without links pointing to them.
What's included
Our link building services
Every tactic we use is one Google recommends: earn links by being genuinely worth linking to.
Backlink auditA review of your current links, toxic links and competitor link gaps.
Blogger & publisher outreachPersonal outreach to relevant UK bloggers, publications and sites.
Digital PRNewsworthy stories, data and expert comment that earn media coverage.
Local link buildingLocal news, associations, sponsorships and community sites.
Linkable assetsGuides, tools and data pages other sites want to reference.
Unlinked brand mentionsTurning existing mentions of your brand into links.
Broken link buildingReplacing dead links on relevant sites with your content.
Toxic link clean-upRemoving or disavowing harmful links from past campaigns.
Quality over quantity
Every link passes our quality check
One relevant link from a trusted UK site is worth more than a hundred from link farms. Before we pursue any link, it has to pass these checks:
- Real website with real UK traffic
- Relevant to your industry or location
- Editorial placement in genuine content
- No PBNs, link farms or "sites for sale"
- Natural anchor text, never over-optimised
- Reported with live URL and metrics
Monthly link reportExample
| Website | DR | Type | Relevance |
|---|---|---|---|
| manchestereveningnews.co.uk | 78 | Digital PR | High |
| ukbusinessmagazine.co.uk | 61 | Expert feature | High |
| legal-sector-review.co.uk | 54 | Guest article | High |
| greatermanchesterchamber.org | 49 | Membership profile | Medium |
| supplier-partner.co.uk | 38 | Resource link | Medium |
Related services
All digital marketing services
Link building works best with
Links multiply the value of strong content and a healthy website.
SEO ServicesFull SEO campaigns with links built in.Learn moreSEO Content WritingContent worth linking to.Learn moreLocal SEOLocal links and citations for the map pack.Learn moreTechnical SEOA healthy site that makes every link count.Learn moreNewAI SEOBrand mentions that AI assistants trust.Learn moreWhite-Label SEOLink building for agencies, under your brand.Learn more
Our link building process
How we earn your links
A transparent, repeatable process — you approve targets and see every link we build.
- Month 1
Audit & targets
Backlink and competitor gap audit, target pages and a list of relevant sites.
Approved link plan - Months 1–2
Assets & outreach
Create linkable content and start personal outreach and PR pitches.
First placements - Months 2–6
Build consistently
A steady flow of relevant links — never sudden spikes that look unnatural.
Authority rising - Ongoing
Report & refine
Monthly report with live URLs, metrics and ranking impact.
Rankings climbing
Results
All case studies
Link building results
Outreach · Ecommerce
White-label · Agency
Why AY Experts
Why choose us for link building
| Feature | Cheap link packages | AY Experts |
|---|---|---|
| Where links come from | ✕PBNs & link farms | Real, relevant UK websites |
| How they're earned | ✕Bought in bulk | Outreach, PR & content |
| Risk | ✕Google penalties | Google-compliant, low risk |
| Transparency | ✕Hidden lists | Every live URL reported |
| Anchor text | ✕Keyword-stuffed | Natural and varied |
Link building Manchester
Link building agency in Manchester, working UK-wide
We're based in Manchester with strong local media and business connections — and we build links for clients and agencies across the UK and internationally.
ManchesterGreater ManchesterNorth WestLondonUK-wideIrelandEuropeUS & Canada
Pricing
Link building pricing
One-off link packages or ongoing link building within a monthly SEO plan.
Client reviews
What our clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Link building questions, answered
What businesses ask us most about backlinks.
Worried about your current links?Our free SEO audit includes a backlink health check.Get my free audit
Is link building still important for SEO?
Yes. Links from relevant, trusted websites remain one of the strongest ranking signals, and brand mentions on trusted sites also help AI assistants recommend you.
Are your links safe?
Yes. We only earn links through outreach, digital PR and content on real, relevant websites. We never use private blog networks, link farms or bulk paid links that risk a Google penalty.
How much does link building cost?
Link building packages start from £400 for 5 high-authority links, and ongoing link building is included in our Growth (£1,500/month) and Scale (£2,500/month) SEO plans. See pricing.
How many links do I need?
It depends on your competitors. We analyse the sites ranking above you and build enough relevant links to close the gap, at a natural pace.
Do you offer blogger outreach?
Yes. We contact relevant UK bloggers and publishers personally and pitch genuinely useful content or expert input — not generic guest-post requests.
How long before links improve rankings?
Most links take 4–12 weeks to be found and have an effect. Consistent link building over several months produces the biggest gains.
Can you remove bad links from a previous agency?
Yes. We audit your backlink profile, request removal of harmful links and prepare a disavow file where needed.
Free proposal
Get your free link building proposal.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
Or book a call in our calendar →