Project overview
The agency manages rental properties across four towns. Only the head office branch appeared in local search, and landlord enquiries came mostly from referrals.
They wanted every branch to be found by landlords searching locally.
Four branches, one visible
Three issues limited local visibility:
One generic location page
All branches shared a single contact page.
Incomplete profiles
Three branch Google Business Profiles were unclaimed or incomplete.
Few reviews
Most reviews went to the head office profile.
What success looked like
- Rank top 3in the map pack for every branch area.
- Grow landlord enquiriesby at least 50%.
- Build reviewsfor each branch.
Our approach, step by step
- 1
Profiles Month 1
Claimed and fully optimised all four Google Business Profiles with accurate categories and services.
- 2
Branch pages Months 1–2
Created a useful page for each branch with local rental market insight, team and services.
- 3
Reviews and citations Months 2–4
Set up branch-specific review requests and cleaned up citations.
- 4
Local content Months 3–6
Published landlord guides for each town and earned local links.
Before and after: map pack positions
Map pack positions for "letting agents [town]", month 0 vs month 6.
| Search | Before | After | Change |
|---|---|---|---|
| letting agents (branch 1) | 2 | 1 | ▲ 1 |
| letting agents (branch 2) | 14 | 2 | ▲ 12 |
| letting agents (branch 3) | NR | 3 | ▲ new |
| letting agents (branch 4) | 19 | 2 | ▲ 17 |
The results
Landlord enquiries grew as each branch started appearing in its own area.
“Each branch now gets its own landlord enquiries instead of everything going through head office.”