Instagram & Meta Ads · Restaurant, Manchester
Hospitality Restaurants · Bars · Hotels
Hospitality Marketing Agency more direct bookings, fuller tables.
Guests discover venues on Instagram and TikTok, check Google and book wherever it's easiest — often through a platform that takes commission. Our hospitality marketing specialists help restaurants, bars and hotels win more direct bookings with scroll-stopping social, local search and booking campaigns.
- Reels-led social media
- Local SEO & Google Business Profile
- Direct booking campaigns
★★★★★4.9/5 Google · Top Rated on Upwork
3xDirect bookings for one group
+212%Social engagement in 90 days
+64%Midweek covers
-31%Third-party commission
Hospitality marketing
Busy weekends, empty midweeks — and commission on every booking?
Third-party platforms take a cut of every booking, social feeds go quiet when the team is busy, and midweek and off-season gaps hit margins hard. Great food and rooms aren't enough if guests can't find and book you directly.
What is hospitality marketing?
Hospitality marketing is the promotion of restaurants, bars, cafés, hotels and venues to win more covers, room nights and event bookings. It combines short-form social video, local SEO and Google Business Profile, paid social and search campaigns, a fast website with direct booking, and email for repeat visits — while following CAP Code rules on pricing, alcohol advertising and promotions.
01
OTA & app commission
Paying a cut on bookings you could take directly.
02
Quiet midweeks
Full Fridays, empty Tuesdays.
03
Inconsistent social
Posting stops when service gets busy.
04
Weak Google listing
Old photos, wrong hours and few reviews.
The guest journey
How guests choose where to go — and where we win them
Hospitality decisions are visual and quick. We make sure you're seen, wanted and easy to book.
- Step 1
Gets inspired
Sees a reel, a friend's story or a TikTok.
How we win itReels & short-form video - Step 2
Searches nearby
"Brunch near me", "rooftop bar Manchester", "hotel with spa".
How we win itLocal SEO & Google Business Profile - Step 3
Checks menu & reviews
Looks at photos, menu, prices and reviews.
How we win itFresh photos, menus & review replies - Step 4
Books a table or room
Books wherever it's quickest.
How we win itDirect booking & paid campaigns - Step 5
Returns & shares
Comes back for events, birthdays and offers.
How we win itEmail, SMS & loyalty
Recommended services
The marketing mix we recommend for hospitality
Get seen on social, found on Google and booked directly.
Core
Social Media
Reels-led content and community management.
Explore Social MediaCoreLocal SEO
Google Business Profile, photos, menus and reviews.
Explore Local SEOCorePaid Social
Local Meta and TikTok campaigns for bookings and events.
Explore Paid SocialAdd-onVenue Website
Fast websites with menus, events and direct booking.
Explore Venue WebsiteAdd-onEmail Marketing
Birthday, event and win-back emails that bring guests back.
Explore Email MarketingAdd-onGoogle Ads
Search campaigns for private dining, events and stays.
Explore Google Ads
Compliance
Hospitality marketing within the rules
Offers, prices and alcohol promotions have clear rules. We keep your campaigns creative — and compliant.
This is general guidance about how we work, not legal or regulatory advice. Responsibility for compliance stays with your venue, and we're always happy to work with your compliance lead.
DMCC
Price transparency
Prices must include unavoidable fees such as mandatory service or booking charges — no "drip pricing".
All-in prices shown in ads and on siteCAP
Alcohol advertising (CAP Code)
Alcohol ads must not appeal to under-18s, link alcohol to social success or encourage irresponsible drinking.
Age targeting and responsible copyFSA
Allergen information
Guests must be able to get accurate allergen information, and prepacked food needs full labelling.
Allergen info signposted on menus onlineASA
Promotions & claims
Offers need clear terms, and claims like "best in Manchester" need evidence.
Promotion terms and claims checkedGDPR
Guest data & marketing consent
Booking data can only be used for marketing with consent.
Opt-in email and SMS listsResults
All case studies
Hospitality marketing results
Website · Restaurant group
Email & social · Boutique hotel
Packages
Hospitality marketing packages
Monthly packages for venues — ad spend paid directly to Meta, TikTok or Google.
Client reviews
What hospitality clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Hospitality marketing questions, answered
What restaurant, bar and hotel owners ask us most.
Want more direct bookings?Get a free venue marketing audit.Get my free venue audit
How much does hospitality marketing cost?
Our hospitality packages start from £600 per month for social media, £1,100 per month with video and ads, and £1,600 per month including local SEO and reviews.
How can my restaurant get more direct bookings?
Make booking easy on your website and Google profile, promote direct booking in social and email, and run local campaigns for quiet periods and events.
Do you create the content?
Yes. We plan, shoot or edit and post reels, stories and photos — using your footage, our edits or arranged shoots.
Can you advertise drinks offers?
Yes, within CAP Code rules on alcohol — targeting over-18s, avoiding irresponsible messages and showing clear offer terms.
Do you work with hotels as well as restaurants?
Yes — restaurants, bars, cafés, hotels, B&Bs and event venues.
How quickly will we see results?
Social and paid campaigns can lift bookings within weeks; local SEO builds over 2–4 months.
Do you lock venues into contracts?
No. Packages run on rolling monthly terms after onboarding.
Hospitality marketing UK
Hospitality marketing for venues across the UK
We work with restaurants, bars and hotels in Manchester and across the UK.
ManchesterGreater ManchesterLondonBirminghamLeedsLiverpoolUK-wide
We also work with venues in
Industries
All industriesOther industries we work with
HealthcarePatient enquiries for clinics and private healthcare.
DentalNew patients for private and mixed practices.
Law FirmsEnquiries for solicitors and legal services.
Trades & ConstructionWebsites and leads for trades and builders.
Estate AgentsValuations, vendors and landlords.
B2B SaaSDemos, trials and pipeline growth.
Free proposal
Get your free venue marketing audit.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email support@ayexperts.com
Or book a call in our calendar →