LinkedIn · B2B SaaS
B2B SaaS & tech companies
B2B Marketing Agency qualified pipeline for SaaS and tech.
B2B buyers research for weeks, compare vendors and involve several decision-makers. Our B2B marketing specialists help SaaS and tech companies get found for buying-intent searches, reach target accounts on LinkedIn and turn more visits into demos and trials.
- Pipeline & revenue reporting
- SEO, content & LinkedIn ads
- Demo and trial page CRO
★★★★★4.9/5 Google · Top Rated on Upwork
37Demo leads a month for one client
3.1xPipeline growth in 9 months
-34%Cost per demo
CRMRevenue-level reporting
B2B marketing
Traffic and MQLs, but not enough pipeline?
Many B2B teams report on clicks and MQLs while sales complains about lead quality. Long sales cycles, buying committees and generic content mean marketing spend rarely shows up as revenue.
What is B2B marketing?
B2B marketing is marketing aimed at other businesses rather than consumers. For SaaS and tech companies it typically combines SEO and content for buying-intent searches, LinkedIn and Google advertising to target accounts and roles, comparison and review-site presence, conversion-optimised demo and trial pages, and email nurture — measured by pipeline, SQLs and revenue rather than traffic.
01
Low-quality leads
MQLs that sales never converts.
02
Long sales cycles
Buyers go quiet for weeks between steps.
03
Content without intent
Blog traffic that never becomes pipeline.
04
Attribution gaps
No clear link between spend and revenue.
The buyer journey
How B2B buyers choose a vendor — and where we win them
B2B decisions involve research, comparison and several people. We show up at each step.
- Step 1
Identifies a problem
Searches the problem, not your product.
How we win itProblem-led SEO & content - Step 2
Researches solutions
Reads comparisons, reviews and asks AI assistants.
How we win itComparison pages & AI SEO - Step 3
Builds a shortlist
The buying committee compares 2–4 vendors.
How we win itLinkedIn ads to target accounts - Step 4
Books a demo or trial
Expects a fast, frictionless sign-up.
How we win itDemo & trial page CRO - Step 5
Decides & expands
Signs, onboards and grows usage.
How we win itNurture & expansion emails
Recommended services
The marketing mix we recommend for B2B SaaS
Build demand with content, capture it with search, convert it with CRO.
Core
SEO Content
Problem, comparison and alternative pages that attract buyers.
Explore SEO ContentCorePaid Social (LinkedIn)
Account- and role-targeted campaigns on LinkedIn.
Explore Paid Social (LinkedIn)CoreConversion Rate Optimisation
More demos and trials from the traffic you have.
Explore Conversion Rate OptimisationAdd-onAI SEO
Be recommended by ChatGPT, Perplexity and AI Overviews.
Explore AI SEOAdd-onGoogle Ads
High-intent and competitor searches.
Explore Google AdsAdd-onEmail Marketing
Nurture, onboarding and expansion sequences.
Explore Email Marketing
Compliance
B2B marketing within the rules
B2B has fewer sector-specific regulators, but data protection and advertising rules still apply — and buyers notice when you get them wrong.
This is general guidance about how we work, not legal or regulatory advice. Responsibility for compliance stays with your company, and we're always happy to work with your compliance lead.
GDPR
UK GDPR
You need a lawful basis to process prospect data and must respect objections.
Lawful-basis records for every data sourcePECR
PECR & B2B email
Corporate subscribers can be emailed with a clear opt-out; sole traders and partnerships are treated like individuals.
Compliant outreach and suppression listsICO
Cookies & tracking consent
Non-essential cookies and tracking pixels need prior consent.
Consent Mode and a compliant cookie bannerASA
ASA & comparative claims
Comparisons with competitors must be fair and verifiable.
Comparison pages fact-checkedResults
All case studies
B2B SaaS marketing results
SaaS MVP · Start-up, Manchester
SEO & CRO · B2B platform
Packages
B2B marketing packages
Monthly packages — ad spend paid directly to LinkedIn or Google.
Client reviews
What B2B clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
B2B marketing questions, answered
What founders and marketing leads ask us most.
Need more qualified pipeline?Get a free B2B pipeline audit.Get my free pipeline audit
How much does a B2B marketing agency cost?
Our B2B packages start from £1,500 per month for content and SEO, £2,500 per month including LinkedIn ads and CRO, and £4,000 per month for full-funnel marketing.
Do you report on pipeline or just leads?
Pipeline. We connect your CRM (HubSpot, Salesforce, Pipedrive or GoHighLevel) so reporting shows SQLs, opportunities and revenue by channel.
Is LinkedIn advertising worth it for B2B?
For high-value deals it usually is — LinkedIn targeting by company, role and seniority reaches buying committees that search ads miss.
How long does B2B SEO take?
Comparison and high-intent pages can rank within 3 months; broader content compounds over 6–12 months.
Can you write technical content?
Yes. We interview your product and sales teams and write content that's accurate enough for technical buyers.
Do you work with early-stage start-ups?
Yes — from pre-launch MVPs to scale-ups. We can also help build the product through our app development team.
Do you lock clients into contracts?
No. Packages run on rolling monthly terms after onboarding.
B2B marketing UK
B2B marketing for UK and international SaaS companies
We work with SaaS and tech companies in Manchester, across the UK and selling into Europe and the US.
ManchesterLondonUK-wideIrelandEuropeUSAInternational
We also work with companys in
Industries
All industriesOther industries we work with
HealthcarePatient enquiries for clinics and private healthcare.
DentalNew patients for private and mixed practices.
Law FirmsEnquiries for solicitors and legal services.
Trades & ConstructionWebsites and leads for trades and builders.
Estate AgentsValuations, vendors and landlords.
HospitalityDirect bookings for hotels, bars and restaurants.
Free proposal
Get your free B2B pipeline audit.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email support@ayexperts.com
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