Local SEO · Law firm, Manchester
Legal Solicitors & law firms
Legal Marketing Agency more enquiries for your practice areas.
Clients search for a solicitor when they need one urgently — and they compare firms carefully. Our legal marketing specialists help law firms rank for the practice areas that matter, capture urgent searches and follow up every enquiry fast, within SRA rules.
- Practice-area SEO & Google Ads
- SRA & price-transparency aware
- Fast enquiry follow-up
★★★★★4.9/5 Google · Top Rated on Upwork
+318%Organic enquiries for one firm
12Practice areas in the map pack
£41Avg. cost per qualified enquiry
<5 minEnquiry response with automation
Legal marketing
Losing clients to firms that rank above you?
National firms and lead-generation sites dominate legal searches, enquiries arrive out of hours and go cold, and SRA rules on publicity and price transparency add complexity. Many good firms are simply invisible online.
What is legal marketing?
Legal marketing is the promotion of law firms and legal services through practice-area SEO, Google Ads, websites, reviews and content, combined with fast enquiry handling. In England and Wales it must follow the SRA Standards and Regulations on publicity, the SRA Transparency Rules on price and service information, and the CAP Code, while protecting client confidentiality.
01
Outranked online
National firms and lead sites take the top spots.
02
Slow follow-up
Enquiries wait hours or days for a call back.
03
Thin practice-area pages
One page trying to rank for everything.
04
Compliance worries
Unsure how to show prices and claims correctly.
The client journey
How clients choose a solicitor — and where we win them
Legal clients act quickly but compare carefully. We cover both.
- Step 1
Urgent search
"Divorce solicitor near me", "conveyancing quote Manchester".
How we win itPractice-area SEO & Google Ads - Step 2
Researches the issue
Reads guides on process, timescales and costs.
How we win itExpert legal guides - Step 3
Compares firms
Checks reviews, experience, fees and accreditations.
How we win itReviews, profiles & fee pages - Step 4
Makes an enquiry
Calls or fills in a form — often out of hours.
How we win itInstant replies & call tracking - Step 5
Instructs & refers
Becomes a client and recommends you.
How we win itReview requests & nurture emails
Recommended services
The marketing mix we recommend for law firms
Rank for every practice area, then make sure no enquiry is missed.
Core
SEO
Dedicated practice-area pages that rank nationally and locally.
Explore SEOCoreLocal SEO
Map pack visibility for each office location.
Explore Local SEOCoreGoogle Ads
Capture urgent, high-intent searches for key services.
Explore Google AdsAdd-onLaw Firm Website
Authoritative websites with fee pages and team profiles.
Explore Law Firm WebsiteAdd-onSEO Content
Legal guides that answer client questions and build authority.
Explore SEO ContentAdd-onAI Lead Follow-up
Instant replies and booking for out-of-hours enquiries.
Explore AI Lead Follow-up
Compliance
Legal marketing within SRA rules
Law firm publicity is regulated. We build every page and campaign with the SRA's requirements in mind, working alongside your COLP.
This is general guidance about how we work, not legal or regulatory advice. Responsibility for compliance stays with your firm, and we're always happy to work with your compliance lead.
SRA
SRA Code of Conduct — publicity
Publicity must be accurate and not misleading, including about fees and the circumstances in which they may increase.
Claims and fee wording reviewed with your teamSRA
SRA Transparency Rules
Firms offering certain services (such as conveyancing, probate and employment claims) must publish price and service information.
Clear, compliant fee pages built inSRA
No unsolicited approaches
Solicitors must not make unsolicited approaches to members of the public to advertise legal services.
Inbound-only marketing — no cold outreachASA
ASA & CAP Code
Claims such as "No.1" or "best" must be substantiated.
Comparative claims evidenced or avoidedGDPR
Confidentiality & UK GDPR
Enquiries contain sensitive personal information.
Secure forms and minimal tracking dataResults
All case studies
Legal marketing results
Website · Law firm
Google Ads · Family law
Packages
Legal marketing packages
Monthly packages for law firms — ad spend paid directly to Google.
Client reviews
What law firms say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Legal marketing questions, answered
What partners and practice managers ask us most.
Want more instructions?Get a free law firm marketing audit.Get my free law firm audit
How much does law firm marketing cost?
Our legal packages start from £750 per month for local SEO, £1,500 per month for practice-area SEO and content, and £2,000 per month including Google Ads management.
Do you follow SRA rules on advertising?
Yes. We build publicity and fee pages with the SRA Code of Conduct and Transparency Rules in mind and work alongside your COLP, who remains responsible for compliance.
Which practice areas do you market?
Family, conveyancing, wills and probate, employment, personal injury, immigration, commercial and more. Each gets its own optimised page and, where useful, its own campaign.
Is Google Ads worth it for solicitors?
For urgent, high-value areas like family law and employment it can be very effective, but legal clicks are expensive, so tight targeting and fast follow-up are essential.
Can you help with reviews?
Yes. We automate review requests after matters close and help you respond professionally — without breaching confidentiality.
How long does law firm SEO take?
Local improvements can show within weeks; competitive practice areas typically take 4–6 months.
Do you lock firms into contracts?
No. Packages run on rolling monthly terms after onboarding.
Legal marketing UK
Legal marketing for firms across the UK
We work with law firms and solicitors in Manchester and across England, Wales and Scotland.
ManchesterGreater ManchesterLondonBirminghamLeedsLiverpoolUK-wide
We also work with firms in
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HospitalityDirect bookings for hotels, bars and restaurants.
Free proposal
Get your free law firm marketing audit.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email support@ayexperts.com
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