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Dental Private & mixed practices

Dental Marketing Agency more new patients for your practice.

Patients choose a dentist on Google — by distance, reviews and how easy it is to book. Our dental marketing specialists help private and mixed practices win more new patients and high-value treatments like implants and Invisalign, with marketing that respects GDC and ASA rules.

  • Local SEO & Google Ads for practices
  • Implant, Invisalign & cosmetic campaigns
  • GDC & ASA-aware copy
Get my free practice audit See the services we recommend
★★★★★4.9/5 Google · Top Rated on Upwork
+92%New-patient enquiries in 12 months
Top 3Map pack for core treatments
£38Avg. cost per new-patient enquiry
-62%No-shows with automated reminders
Dental marketing

Empty chair time and the wrong mix of patients?

Practices often rely on word of mouth and NHS demand, while competitors win the private, high-value patients on Google. Add strict advertising rules and few in-house marketing skills, and growth stalls.

What is dental marketing?

Dental marketing is the use of local SEO, Google Ads, websites, social media and patient communication to attract new patients and promote treatments such as implants, Invisalign and cosmetic dentistry. Effective dental marketing focuses on the local map pack, reviews, treatment pages with clear fees and finance, easy online booking and recall reminders — while following GDC standards and the CAP Code on advertising.

01

Invisible on Google Maps

Competitors appear first when patients search nearby.

02

Too few private patients

Plenty of NHS demand, not enough implant or Invisalign enquiries.

03

Advertising rules

Unsure what you can claim, show or promise in ads.

04

No-shows & gaps

Missed appointments and empty slots cost revenue.

The patient journey

How new patients choose a dentist — and where we win them

We plan your marketing around the five steps every new patient takes before they book.

  1. Step 1

    Searches nearby

    "Dentist near me", "Invisalign Manchester", "emergency dentist".

    How we win itLocal SEO & Google Ads
  2. Step 2

    Compares reviews

    Reads Google reviews and looks at before-and-after results.

    How we win itReview automation & case pages
  3. Step 3

    Checks fees & finance

    Looks for treatment prices, finance options and the team.

    How we win itClear treatment pages with fees
  4. Step 4

    Books a consultation

    Wants to book online or get a quick reply — any time of day.

    How we win itOnline booking & instant replies
  5. Step 5

    Returns & refers

    Recalls, hygiene visits and recommending friends.

    How we win itRecall emails & SMS reminders
Recommended services

The marketing mix we recommend for dental practices

Start with the core services, then add the rest as you grow.

Core

Local SEO

Rank in the Google map pack for "dentist near me" and your key treatments.

Explore Local SEOCore

Google Ads

Implant, Invisalign and emergency campaigns that fill the diary fast.

Explore Google AdsCore

Practice Website

Fast, trustworthy websites with treatment pages, fees and online booking.

Explore Practice WebsiteAdd-on

Social Media

Smile transformations, team stories and patient education.

Explore Social MediaAdd-on

Booking Automation

Instant replies, reminders and recall sequences that cut no-shows.

Explore Booking AutomationAdd-on

SEO Content

Treatment guides that answer patient questions and rank.

Explore SEO Content
Compliance

Dental marketing that respects the rules

Dental advertising is closely regulated. We build every campaign and page with the main rules in mind, so you can grow without worrying about complaints or reputational risk.

This is general guidance about how we work, not legal or regulatory advice. Responsibility for compliance stays with your practice, and we're always happy to work with your compliance lead.

GDC

GDC Standards for the Dental Team

Advertising must be honest, legal and not misleading, and must show clinicians' GDC registration details.

Registration details and honest claims on every page
ASA

ASA & CAP Code

Claims about results, prices and offers must be substantiated, and testimonials and before-and-after images must be genuine.

Claims checked and evidence kept on file
MHRA

Prescription-only medicines

Prescription-only medicines such as Botox can't be advertised to the public.

Facial aesthetics promoted as consultations, never products
CQC

Care Quality Commission

Practices in England are registered and inspected by the CQC; ratings must be presented accurately.

CQC ratings displayed correctly where used
GDPR

UK GDPR & patient data

Health information is special category data, and patient photos need clear, recorded consent.

Consent-based forms, tracking and photo use
Results

Dental marketing results

All case studies
Website + Local SEO · Birmingham
+92%new-patient enquiries

New website and map pack rankings for a private practice.

Read case study
GoHighLevel · Dental clinic
-62%no-shows

Automated reminders, confirmations and rebooking.

Read case study
Google Ads · Invisalign, Manchester
£31per Invisalign consultation

Treatment-specific campaigns and landing pages.

Read case study
Packages

Dental marketing packages

Monthly packages for practices — ad spend paid directly to Google.

Local Visibility£750/monthLocal SEO, Google Business Profile & reviewsSee what's includedMost popularNew Patient Growth£1,250/monthLocal SEO + Google Ads managementSee what's includedPractice Websitefrom £3,500 one-offTreatment pages, fees, finance & bookingSee what's included
Client reviews

What dental practices say

Businesses and agencies across the UK trust us with their growth.

4.9★★★★★
Based on 38 Google reviews

"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."

JW
James W.Director, Kestrel Law · Manchester
Google

"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."

HR
Hannah R.Founder, Pixel & Pine · London
Google

"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."

MT
Mark T.Owner, Northpoint Home Services · Leeds
Google

"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."

TR
Tom R.Founder, Brightlane
Google

"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."

DO
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs

Dental marketing questions, answered

What practice owners and managers ask us most.

Want more private patients?Get a free practice marketing audit.Get my free practice audit
How much does dental marketing cost?
Our dental packages start from £750 per month for local SEO and reviews, £1,250 per month for local SEO plus Google Ads management, and practice websites from £3,500. Google Ads spend is paid directly to Google.
How can my practice get more private patients?
Rank in the Google map pack, run treatment-specific Google Ads for implants and Invisalign, and make sure your website shows clear fees, finance options and easy online booking.
Can you advertise Invisalign and implants?
Yes — within the rules. Ads and pages must be accurate, avoid guaranteed outcomes and use genuine, consented before-and-after images. We write all copy with GDC and CAP Code guidance in mind.
Can we advertise Botox or facial aesthetics?
Prescription-only medicines such as Botox can't be advertised to the public. We promote consultations and the clinician's expertise instead of the product.
How long does dental SEO take?
Google Business Profile improvements can lift map rankings within weeks. Strong rankings for competitive treatments usually take 3–6 months.
Do you work with NHS and mixed practices?
Yes. We help mixed practices grow their private and cosmetic patient base while managing NHS demand.
Do you lock practices into contracts?
No. Monthly packages run on rolling terms after onboarding.
Dental marketing UK

Dental marketing for practices across the UK

We work with dental practices in Manchester and across the UK — from single-site practices to small groups.

ManchesterGreater ManchesterLondonBirminghamLeedsLiverpoolUK-wide

We also work with practices in

LondonBirminghamLeedsLiverpoolBristolSheffieldGlasgowEdinburghAll locations →
Industries

Other industries we work with

All industries
HealthcarePatient enquiries for clinics and private healthcare.
Law FirmsEnquiries for solicitors and legal services.
Trades & ConstructionWebsites and leads for trades and builders.
Estate AgentsValuations, vendors and landlords.
B2B SaaSDemos, trials and pipeline growth.
HospitalityDirect bookings for hotels, bars and restaurants.
Free proposal

Get your free dental practice audit.

Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.

  1. 1
    Instant confirmationYou'll get an email the moment your enquiry lands.
  2. 2
    Reply the same working dayA senior specialist reviews your site and competitors.
  3. 3
    Free proposal & strategy callA clear plan, timeline and fixed price — yours to keep.
No obligation NDA on request Same-day reply 4.9★ Google
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