Partner agency · Manchester
For agencies Google Ads · Meta Ads · Shopping
White Label PPC Google & Meta Ads, managed under your brand.
Offer paid advertising without building a PPC team. Our certified PPC specialists build and manage Google and Meta Ads for your clients inside your own manager account, and send you unbranded reports — you keep the client and the margin.
- Managed in your MCC / Business Manager
- Weekly optimisation by specialists
- From £350 per client
★★★★★4.9/5 Google · Top Rated on Upwork
12Accounts for one partner agency
-46%Avg. cost per lead in year 1
WeeklyOptimisation on every account
£350Per client / month from
Why white-label PPC
Clients want ads — but PPC isn't your speciality?
Paid advertising changes constantly and mistakes cost real money. Hiring a PPC manager is expensive and one person can only handle so many accounts. A white-label partner gives you specialist management on demand.
What is white-label PPC?
White-label PPC is pay-per-click advertising management delivered by a specialist partner on behalf of an agency, which resells it under its own brand. The partner builds, manages and optimises Google Ads, Microsoft Ads or Meta Ads campaigns — usually inside the agency's own manager accounts — and provides unbranded reporting, while the agency owns the client relationship and sets its own fees.
01
No PPC expertise
Clients ask for Google Ads and you have no specialist.
02
Wasted client budgets
Poorly managed accounts lose clients fast.
03
Too many accounts
Your PPC person is stretched across too many clients.
04
Reporting takes hours
Pulling data into branded reports every month.
What's included
What's included in our white-label PPC
Specialist management for every account — reported under your brand.
Account audit & strategyAudit and plan for every new client account.
Google Ads managementSearch, Performance Max, Shopping and YouTube.
Meta Ads managementFacebook and Instagram campaigns and creative tests.
Keywords & negativesHigh-intent keywords and continuous waste removal.
Conversion trackingGA4, enhanced conversions and call tracking.
Ad copy & creativeAds written and tested every month.
Unbranded reportingMonthly reports and live dashboards in your branding.
Same-day responseA dedicated specialist via Slack or email.
Clear roles
Who does what in a white-label PPC partnership
You stay the face of the account and own the client relationship. Our certified specialists do the hands-on work behind the scenes — and prepare everything you need to look great in front of your client.
Client relationship & billingYour team
Sales & proposalsBoth — we prep, you lead
Strategy calls with the clientBoth — we prep, you lead
Campaign build & trackingOur specialists
Weekly optimisationOur specialists
Ad copy & creativeOur specialists
Monthly report (your branding)Our specialists
Presenting resultsYour team
White-label services
All white-label services
More services you can resell
Bundle PPC with SEO, social and websites for bigger retainers.
PopularWhite-Label SEOSEO for the same clients, under your brand.Learn moreWhite-Label Social MediaOrganic social alongside paid.Learn moreWhite-Label Web DesignLanding pages that convert ad traffic.Learn moreWhite-Label ServicesAll our white-label partner services.Learn morePPC ManagementHow we manage PPC for direct clients.Learn morePaid Social AdvertisingOur approach to Meta and TikTok ads.Learn more
How it works
From access to first optimisation
New client accounts are usually live within a week.
- Day 1
Access & audit
You grant access in your MCC or Business Manager; we audit the account.
Clear plan - Week 1
Build or rebuild
Tracking fixed and campaigns built to the agreed strategy.
Campaigns live - Weekly
Optimise
Bids, keywords, audiences and ads improved every week.
Lower cost per lead - Monthly
Report
Branded report and talking points ready for your client.
Clients retained
Results
All case studies
White-label PPC results
Partner client · Trades
Partner client · Ecommerce
Why AY Experts
White-label PPC vs hiring a PPC manager
| Feature | Hiring in-house | AY Experts |
|---|---|---|
| Cost | ✕£35k+ salary & tools | From £350 per account |
| Platforms | ✕Usually one specialism | Google, Microsoft & Meta |
| Capacity | ✕10–15 accounts per person | Scales with your client list |
| Holidays & sickness | ✕Accounts left unattended | Always covered |
| Reporting | ✕Hours every month | Done for you, in your branding |
White-label PPC UK
Managing ads for agencies across the UK and beyond
We manage PPC for agencies in Manchester, across the UK, and in Europe, the US and Australia.
ManchesterLondonBirminghamLeedsUK-wideIrelandEuropeUSAAustralia
We partner with agencies in
Pricing
White-label PPC partner pricing
Wholesale management fees per account. Ad spend is paid by your client directly to the platforms.
Client reviews
What our partner agencies say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
White-label PPC questions, answered
What agency owners ask us most.
Want to see a sample PPC report?Book a partner call and we'll share unbranded examples.Get partner rates
How much does white-label PPC cost?
White-label PPC starts from £350 per client per month for ad spend up to £3,000, £550 for £3,000–£10,000, and 8% of spend above that (minimum £900). Ad spend is paid directly to the platforms.
Whose ad accounts do you use?
Yours. We work inside your Google Ads manager account (MCC) and Meta Business Manager, so you and your clients always own the accounts and data.
Which platforms do you manage?
Google Ads (Search, Performance Max, Shopping, YouTube and Local Services Ads), Microsoft Ads and Meta Ads (Facebook and Instagram).
Will my clients know you're involved?
No. Reports, dashboards and communication are in your branding, and we sign an NDA as standard.
How often do you optimise accounts?
Every account is checked and optimised weekly, with monthly strategy reviews.
Can you take over existing accounts?
Yes. We audit them first, fix tracking and structure, then improve performance without disrupting results.
Is there a minimum contract?
No. White-label PPC runs on rolling monthly terms per account.
Free proposal
Get white-label PPC partner rates.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email support@ayexperts.com
Or book a call in our calendar →