Custom · Restaurant group, Manchester
Web Bespoke · Figma · No templates
Custom Website Design Company designed from scratch, for your business only.
Templates make every business look the same. Our web designers create fully bespoke websites around your brand, your customers and how they buy — designed page by page in Figma, approved by you as a clickable prototype, then built to load fast and rank on Google.
- Designed from scratch in Figma
- Clickable prototype before build
- Built for speed & SEO
★★★★★4.9/5 Google · Top Rated on Upwork
100%Bespoke — no themes
3Design rounds included
90+PageSpeed target
6–10 weeksTypical project
Why bespoke
Does your website look like everyone else's?
Off-the-shelf themes are quick, but they're built for everyone — so they fit nobody perfectly. They're often slow, bloated with features you don't need, and make it hard to stand out from competitors using the same template.
What is custom website design?
Custom website design means creating a website from scratch rather than adapting a pre-made theme or template. Every page layout, component and interaction is designed specifically for the business — usually in a design tool such as Figma — and then developed to match. The result is a unique, on-brand website with cleaner code, faster load times and a user journey shaped around the business's customers and goals.
01
Looks like a template
Competitors use the very same theme.
02
Slow and bloated
Heavy themes and plugins drag down page speed.
03
Doesn't fit the brand
The design limits what you can show and say.
04
Hard to grow
Adding new pages or features breaks the layout.
What's included
What's included in a custom website
Everything from brand discovery to a site you can manage yourself.
Brand & UX discoveryWorkshops on your brand, audience, competitors and customer journeys.
Sitemap & wireframesA clear page structure and content hierarchy agreed up front.
Bespoke UI designUnique desktop and mobile designs for every key page template.
Design systemA reusable component library so every new page stays on-brand.
Clickable prototypeClick through your site on phone and desktop before we build.
Clean, fast developmentLightweight build with no bloat — 90+ PageSpeed target.
SEO & accessibilitySchema, meta, redirects and WCAG-friendly design and code.
Launch & supportTesting, go-live, training and 60 days of post-launch support.
Design deliverables
What you get from the design phase
You'll see — and click through — your whole website before a single line of code is written. No surprises at launch.
Wireframes
Page structure and content hierarchy mapped out in grey-box layouts — so we agree what goes where before any styling.
UI design
Pixel-perfect designs for desktop and mobile in your brand colours, typography and photography style.
Aa
Design system
A reusable library of colours, type, buttons and components — keeping every future page consistent.
Clickable prototype
An interactive Figma prototype you can click through on your phone and share with your team before we build.
Web design services
All web design services
More web design services
Choose the platform that suits your business — all built bespoke.
PopularWordPress Website DesignCustom designs built on flexible, easy-to-edit WordPress.Learn moreShopify Web DesignBespoke Shopify themes designed to sell.Learn moreEcommerce Web DesignCustom online stores on Shopify or WooCommerce.Learn moreWeb Design (overview)All our website design services in one place.Learn moreSEO ServicesGrow traffic to your new website.Learn moreConversion Rate OptimisationKeep improving results after launch.Learn more
Our custom design process
What happens, and when
You sign off each stage before we move to the next.
- Weeks 1–2
Discovery & wireframes
Brand and UX workshops, sitemap and wireframes for key pages.
Structure agreed - Weeks 2–4
Design & prototype
Bespoke UI design, design system and clickable prototype, with up to 3 rounds of changes.
Design approved - Weeks 4–8
Development
Pixel-perfect build, content, SEO set-up and speed optimisation.
Site on staging - Weeks 8–10
Test & launch
Cross-browser and device testing, redirects, training and go-live.
Live & supported
Results
All case studies
Custom website case studies
Custom WordPress · Law firm, Manchester
Custom WordPress · Dental clinic, Birmingham
Why AY Experts
Custom design vs a template website
| Feature | Template / theme website | AY Experts |
|---|---|---|
| Design | ✕Shared with thousands of sites | Unique to your business |
| Speed | ✕Bloated with unused features | Lean code, 90+ PageSpeed |
| User journey | ✕Fits the theme's layout | Shaped around your customers |
| Before build | ✕See it when it's live | Click through a prototype first |
| Growth | ✕Limited by the theme | Scales with a design system |
Custom web design Manchester
Bespoke websites for Manchester and UK businesses
We design custom websites for businesses across Greater Manchester and the North West, and for brands throughout the UK and internationally.
ManchesterSalfordStockportTraffordBoltonOldhamGreater ManchesterUK-wideInternational
Pricing
Custom website pricing
Every project is quoted as a fixed price after a free discovery call.
Client reviews
What our web design clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Custom website questions, answered
What businesses ask us most about bespoke web design.
Want a website that's truly yours?Book a free discovery call with our web team.Get my free website quote
How much does a custom website cost?
Our bespoke websites start from £3,500 for up to 15 pages, with larger Bespoke Plus projects from £6,000. Sites needing portals, booking systems or integrations are quoted individually. Every project has a fixed price agreed upfront.
What's the difference between a custom and a template website?
A template website adapts a pre-made theme used by many other sites. A custom website is designed from scratch for your business, with its own layouts, components and user journey — and usually faster, cleaner code.
Will I see the design before it's built?
Yes. You'll review wireframes, full designs and a clickable Figma prototype — with up to 3 rounds of changes — before development starts.
Which platform do you build custom websites on?
Most custom websites are built on WordPress so you can edit content easily. We also build on Shopify for ecommerce, and use custom code where a project needs it.
Can I update a custom website myself?
Yes. Every page and section is set up so you can edit text, images and content yourself, and we include training at handover.
How long does a custom website take?
Most custom websites take 6–10 weeks. Larger sites or those with custom functionality can take 10–16 weeks.
Do I own the designs and the website?
Yes. Once the project is paid, you own the website, the Figma design files and all content.
Free proposal
Get your free custom website quote.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
Or book a call in our calendar →