Local SEO · Law firm
London PPC · London & the South East
PPC Agency London more leads, less wasted spend.
London clicks are expensive, so wasted spend hurts. Our senior PPC specialists plan and manage your Google Ads around the London areas and customers you want — from our Greater Manchester base, working remotely.
- Targeted to your London areas
- Senior specialists, not juniors
- Rolling monthly contracts
★★★★★4.9/5 Google · Top Rated on Upwork
18London clients
12London areas targeted
Same dayReply to every enquiry
RollingContracts
PPC in London
The most competitive market in the UK.
London searches attract national brands, specialist agencies and well-funded start-ups, so costs per click and ranking difficulty are among the highest in the country. Efficient targeting matters more here than anywhere.
What does a PPC agency do?
A PPC agency plans, builds and manages pay-per-click advertising — mainly Google Ads and Microsoft Ads — so your business appears at the top of search results for the right searches. That includes keyword research, location targeting, ad copy, bidding, landing pages and conversion tracking, measured by cost per lead and return on ad spend.
01
The most competitive market in the UK
London searches attract national brands, specialist agencies and well-funded start-ups, so costs per click and ranking difficulty are among the highest in the country.
02
Borough-level targeting wins
A Shoreditch start-up, a Richmond dental practice and a Croydon trades business search — and buy — very differently.
03
A city of specialists
London buyers compare more options before they enquire.
04
No time to manage it
Running the business leaves no time for marketing.
What's included
Our PPC services for London businesses
The essentials, delivered by specialists. For full details see the main service page.
PPC audit & strategyAccount audit and a plan built around your target cost per lead.
Location targetingAds shown only in the areas you serve.
Campaign buildSearch, Performance Max and Local Services Ads.
Ad copy & testingAds written and tested continuously.
Conversion trackingCalls, forms and bookings tracked properly.
Weekly optimisationBids, keywords and budgets refined weekly.
PPC in London
What's different about PPC in London
London clicks are expensive, so wasted spend hurts. We tighten location targeting to the areas that convert, schedule ads around commuter and business hours, and test landing pages so every click works harder.
We work with London businesses remotely across every borough: video calls, a shared project board and live reporting, with the same senior specialists from day one.
- Radius and borough-level targeting
- Ad scheduling for London working patterns
- Competitor and brand protection campaigns
- Landing pages built for London audiences
More in London
All services in London
Other services in London
Combine services for faster growth — all managed by one team.
SEO Agency LondonRanking for "London" keywords is hard; ranking for the boroughs and services you actually cover is achievable — and converts better.Learn moreWeb Design LondonLondon buyers judge credibility in seconds and compare many suppliers.Learn moreSocial Media Agency LondonLondon audiences are huge but fragmented.Learn moreMain pagePPC (full details)Everything about our PPC service.Learn moreAll of LondonDigital marketing for London businesses.Learn more
How it works
What happens, and when
Run remotely by senior specialists, with regular calls and live reporting.
- Week 1
Audit & tracking
Account audit and conversion tracking fixed.
Accurate data - Weeks 1–2
Build & launch
Campaigns built around your areas and services.
First leads - Weeks 3–8
Optimise
Weekly bid, keyword and ad improvements.
Lower cost per lead - Month 3+
Scale
More budget on what works.
Profitable growth
Results
All case studies
Results for UK businesses
Google Ads · Home services
Social · Restaurant
Why AY Experts
AY Experts vs a typical London agency
| Feature | Typical London agency | AY Experts |
|---|---|---|
| Overheads in your fees | ✕Central London office costs | Greater Manchester-based, lower overheads |
| Who does the work | ✕Junior account managers | Senior specialists |
| Targeting | ✕"London" as a whole | The areas you actually serve |
| Reporting | ✕Vanity metrics | Leads, sales & ROI |
| Contract | ✕12 months | Rolling monthly |
Areas covered
PPC across London and nearby
We work with businesses across London and nearby towns including Watford, Reading, Guildford, Slough.
City of LondonWestminsterShoreditchCanary WharfCamdenIslingtonSouthwarkHammersmithRichmondCroydonStratfordWimbledon
Pricing
PPC pricing for London businesses
The same transparent pricing across the UK.
Client reviews
What our clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
PPC Agency London questions, answered
What London businesses ask us most.
Based in London?Get a free proposal for your area.Get my free proposal
How much does a PPC agency in London cost?
Our PPC pricing is the same across the UK — see the packages above. Because we're Manchester-based, our fees don't carry central London overheads. Ad spend is paid directly to the platforms.
Are you based in London?
No. We're based in Greater Manchester and work with London businesses remotely, through video calls, shared dashboards and live reporting.
Can you target specific areas of London?
Yes. We focus on the London areas you actually serve — such as City of London, Westminster, Shoreditch — rather than the whole city.
Do you only work with London businesses?
No. We work with businesses across the UK. See our main PPC services page for everything we offer.
Do you lock clients into contracts?
No. Monthly services run on rolling terms after onboarding; websites are fixed-price projects.
Free proposal
Get your free London proposal.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
Prefer to talk? Call or WhatsApp +44 7476 930739
Email support@ayexperts.com
Or book a call in our calendar →