Frequently Asked Questions about working with AY Experts.
Straight answers about our SEO, Google Ads, web design, social media, white-label and AI services — plus pricing, contracts and how we report.
Getting started
5 questionsWhat does AY Experts do?
We're a Greater Manchester digital marketing agency with a remote team of senior specialists. We help businesses win more customers with SEO, Google Ads, social media, web design, app development and AI automation — and we act as a white-label delivery partner for agencies. See all services.
Where are you based and who do you work with?
Our head office is in Rochdale, Greater Manchester, and our team works remotely. We focus on UK businesses but work with clients and agency partners worldwide, including Europe, North America, the Middle East and Australia.
How do I get started?
Fill in the short proposal form or book a call. We reply the same working day, review your website and competitors, and send a free proposal with a clear plan, timeline and fixed price.
Who will work on my account?
A senior, top-rated specialist. There are no juniors and no account managers passing messages — you speak directly with the expert running your campaigns, with oversight from our founder.
Do you offer a free audit?
Yes. Our free SEO audit is a manual review of your website by a senior specialist, delivered within 2 working days, with a prioritised action plan.
Pricing & contracts
6 questionsHow much does digital marketing cost?
Most clients invest between £750 and £5,000 per month depending on channels and competition. SEO starts from £750 per month, Google Ads management from £500 per month plus ad spend, and websites are fixed-price projects. See our pricing.
Do I have to sign a long contract?
No. Monthly services run on rolling 30-day terms after an initial onboarding period agreed in your proposal. We keep clients through results, not contracts.
Are there setup fees?
There are no setup fees on monthly SEO, PPC or social plans. Websites and one-off projects are quoted as a fixed price upfront.
Do your prices include VAT?
Prices are shown in GBP and exclude VAT, which is added where applicable. International clients can be invoiced in USD or EUR on request.
How do I pay?
Monthly services are invoiced in advance each month by bank transfer or card. Projects are usually split into a deposit and milestone payments.
What is your refund policy?
Our refund policy explains how refunds work for monthly services and projects. If something isn't right, talk to us first — we'll always try to fix it.
SEO
6 questionsHow long does SEO take to work?
Most businesses see clear movement in 3–6 months, with the biggest gains between months 6 and 12. Timelines depend on your competition, your site's history and how much content and authority you already have.
Can you guarantee first-page rankings?
No honest agency can guarantee rankings, because Google controls the results. We guarantee senior expertise, transparent reporting and a clear plan with realistic targets agreed upfront.
What's the difference between local SEO and national SEO?
Local SEO helps you appear in the Google map pack and local results for searches near your business. National SEO targets wider, more competitive searches across the whole UK. Many clients need a mix of both. Local SEO.
What is AI SEO?
AI SEO (or generative engine optimisation) makes your brand more likely to be mentioned and cited by ChatGPT, Gemini, Perplexity and Google AI Overviews, using entity-rich content, structured data and brand mentions. AI SEO.
Do you build backlinks?
Yes — through digital PR, relevant local and industry sites, and genuine outreach. We never use private blog networks or spammy link schemes that put your site at risk.
Do you write the content?
Yes. Our specialist writers create service pages, location pages and articles optimised for your keywords and written for your customers, not just search engines.
PPC & Google Ads
4 questionsHow quickly will Google Ads bring leads?
Most campaigns start generating enquiries within the first 2–4 weeks. Performance then improves as we optimise keywords, bids, ads and landing pages using real data.
Is ad spend included in your fee?
No. Our fee covers management only. You pay ad spend directly to Google, Microsoft or Meta, so you always own your ad accounts and data.
What budget do I need for Google Ads?
It depends on your market and cost per click. For most local service businesses we recommend at least £1,000–£1,500 per month in ad spend to gather meaningful data.
Do you manage Performance Max and Shopping?
Yes. We manage Search, Performance Max, Shopping, YouTube and display campaigns, plus Microsoft Ads and paid social.
Web design & development
4 questionsWhich platforms do you build on?
Mostly WordPress with Elementor, Shopify and WooCommerce, plus custom builds and web/mobile apps where needed.
How long does a new website take?
A typical business website takes 4–8 weeks from kickoff to launch; ecommerce stores and custom builds take longer. You'll get a clear timeline in your proposal.
Will my website be SEO-friendly?
Yes. Every site is built mobile-first, fast, with clean structure, on-page SEO and tracking set up from day one — so it's ready to rank.
Do I own my website?
Yes. Once the project is paid, the website, content and domain are yours. We can host and maintain it, or hand it over completely.
White-label for agencies
4 questionsWhat is white-label digital marketing?
We deliver SEO, web design, PPC and social media for your clients, under your agency's brand. You keep the client relationship and the margin; we do the work quietly in the background.
Will my clients know you exist?
No. Everything is unbranded — reports, dashboards and emails — and we sign an NDA before seeing any client details.
How do agency partners communicate with you?
You get a direct line to the specialist doing the work, via Slack, WhatsApp or email, with same-day responses on working days.
What does white-label cost?
Partner pricing starts from £450 per client per month for SEO and £900 per website build. See white-label services.
AI & automation
2 questionsWhat can AI automation do for my business?
Reply to every enquiry within seconds, qualify leads, book appointments, send reminders and follow up automatically across web chat, WhatsApp, SMS and email. AI automation.
What is GoHighLevel?
GoHighLevel is an all-in-one CRM and marketing platform. We set up pipelines, automations, booking calendars and reactivation campaigns, and can manage it for you. GoHighLevel services.
Reporting & communication
3 questionsHow do you report on results?
You get a live dashboard plus a plain-English monthly report covering rankings, traffic, leads, sales and spend, followed by a call to agree the next month's priorities.
How quickly do you reply?
We reply the same working day to every message and enquiry, and you get an instant confirmation email whenever you contact us through the website.
What are your working hours?
Monday to Friday, 9:00–18:00 UK time. Urgent issues for live campaigns are monitored outside these hours.
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Talk to a real person
Pick whatever's easiest — you'll hear back from a senior specialist the same working day.
Call us+44 7476 930739Mon–Fri, 9:00–18:00
WhatsApp+44 7476 930739Quick questions, any time
Email[email protected]Same-day reply
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Free proposal
Ready to talk about your goals? Get your free proposal.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
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Prefer to talk? Call or WhatsApp +44 7476 930739
Email [email protected]
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Social media
3 questionsWhich social platforms do you manage?
Do you create the content?
Do you run paid social ads?