Meta Ads · Home improvements, Manchester
Ads Meta · TikTok · LinkedIn · Pinterest
Facebook Ads Agency Manchester plus Instagram, TikTok & LinkedIn ads that bring leads.
Boosting a post isn't a strategy. Our paid social specialists build Meta, TikTok and LinkedIn campaigns around one number — your cost per lead or sale — then test creative relentlessly and move budget to what works.
- Creative tested every month
- Pixel & Conversions API tracking
- You own your ad accounts
★★★★★4.9/5 Google · Top Rated on Upwork
-38%Avg. cost per lead reduction
3.8xAvg. ecommerce ROAS
1–2 weeksTo first leads
4Ad platforms managed
Why paid social
Boosting posts and getting nothing back?
Boosted posts, broad audiences and one tired ad running for months: it's the fastest way to spend a social budget without seeing a single enquiry. Platforms keep charging either way.
What is paid social advertising?
Paid social advertising is running paid ads on social media platforms such as Facebook, Instagram, TikTok, LinkedIn and Pinterest. Unlike search ads, which target what people search for, paid social targets people by location, interests, behaviour, job title or similarity to existing customers — making it ideal for creating demand, generating leads and retargeting website visitors.
01
Boosting, not advertising
Money spent on boosts with no targeting or goal.
02
Creative fatigue
The same ad has run for months and costs keep rising.
03
Tracking is broken
iOS changes mean you can't see which ads bring sales.
04
Leads, but poor quality
Cheap form fills that never answer the phone.
What's included
Our paid social services
Everything needed to run profitable social ads — managed by specialists, optimised weekly.
Ads audit & strategyAccount audit, audience research and a plan around your target cost per lead.
Audience targetingInterests, look-alikes, custom audiences and local radius targeting.
Ad creative & videoScroll-stopping UGC-style video, carousels and statics.
Creative testingNew hooks and formats tested every month to beat ad fatigue.
RetargetingWin back website visitors, video viewers and past customers.
Lead forms & landing pagesInstant forms with qualifying questions, or pages built to convert.
Pixel & Conversions APIServer-side tracking set up so every lead and sale is counted.
Weekly optimisation & reportingBudgets moved to winners, with clear monthly reports.
Choosing a platform
Which ad platform is right for you?
The best platform is the one your buyers use — at a cost per lead that works for your margins. Here's how we usually advise.
Meta — Facebook & Instagram
The most precise targeting for local and consumer brands: location, interests, look-alikes and retargeting.
- Best for
- Local services, ecommerce, hospitality, events
- Suggested ad spend
- from £500/month
TikTok
Fast, low-cost reach with native short video. Great for launching products to younger audiences.
- Best for
- Ecommerce, beauty, food, apps, under-35s
- Suggested ad spend
- from £600/month
Target by job title, company and industry. Higher cost per click, but high-value B2B leads.
- Best for
- B2B, SaaS, recruitment, professional services
- Suggested ad spend
- from £1,000/month
Reach people while they plan purchases, with ads that keep driving traffic for months.
- Best for
- Home, interiors, weddings, fashion, gifts
- Suggested ad spend
- from £500/month
Related services
All digital marketing services
More social & paid media services
Pair paid social with organic content, search ads and better landing pages.
Social Media MarketingFull-funnel strategy and campaigns.Learn moreSocial Media ManagementDay-to-day content and community management.Learn morePopularPPC ManagementCapture people already searching on Google.Learn moreGoogle Ads ManagementSearch, Performance Max and YouTube ads.Learn moreConversion Rate OptimisationLanding pages that turn ad clicks into leads.Learn moreWhite-Label Social MediaPaid social delivered under your agency's brand.Learn more
Our paid social process
What happens, and when
Paid social moves fast — most accounts see leads within the first two weeks.
- Week 1
Audit & tracking
Account audit, pixel and Conversions API set-up, audiences and offer agreed.
Accurate data - Weeks 1–2
Creative & launch
First round of ads created, approved and launched across test audiences.
First leads - Weeks 3–8
Test & optimise
Weekly creative, audience and budget optimisation based on results.
Cost per lead falling - Month 3+
Scale
More budget on winning ads, new audiences and new platforms.
Profitable growth
Results
All case studies
Paid social case studies
Instagram & TikTok · Skincare brand
LinkedIn Ads · B2B SaaS
Why AY Experts
Why choose us for paid social
| Feature | Typical approach | AY Experts |
|---|---|---|
| Campaign type | ✕Boosted posts | Structured campaigns by funnel stage |
| Creative | ✕One ad for months | New ads tested every month |
| Tracking | ✕Pixel only (or none) | Pixel + Conversions API + GA4 |
| Reporting | ✕Reach & likes | Leads, cost per lead & ROAS |
| Contract | ✕12 months | Rolling monthly |
Paid social Manchester
Paid social advertising across Greater Manchester and the UK
We run local radius campaigns for Manchester businesses, and UK-wide and international campaigns for ecommerce and B2B brands.
ManchesterSalfordStockportTraffordBoltonOldhamGreater ManchesterUK-wideInternational
Pricing
Paid social management pricing
Management fees only — your ad spend is paid directly to Meta, TikTok, LinkedIn or Pinterest.
Client reviews
What our paid social clients say
Businesses and agencies across the UK trust us with their growth.
"Within six months we went from page three to the top of Google for our main services. The team explains everything in plain English and actually picks up the phone."
James W.Director, Kestrel Law · Manchester
Google"We white-label all our SEO and WordPress work through AY Experts. Deadlines are always hit, reports go out under our brand, and our clients are happier than ever."
Hannah R.Founder, Pixel & Pine · London
Google"Our Google Ads cost per lead dropped by almost half in the first two months. It's the first agency where I've felt they care about our money like we do."
Mark T.Owner, Northpoint Home Services · Leeds
Google"They rebuilt our Shopify store and set up email flows. Conversion rate is up and the site finally loads fast on mobile. Fantastic to work with."
Tom R.Founder, Brightlane
Google"Every enquiry now gets an instant reply and a booking link thanks to their GoHighLevel setup. We've stopped losing leads over the weekend."
Daniel O.Operations Lead, Halcyon Clinics · Manchester
Google
FAQs
Paid social questions, answered
What businesses ask us most about social media advertising.
Are your social ads wasting money?Get a free paid social audit from a specialist.Get my free ads audit
How much does paid social management cost?
Our paid social management starts from £500 per month for ad spend up to £5,000, £900 per month for £5,000–£15,000, and 10% of spend above that (minimum £1,500). Ad spend is paid directly to the platforms.
How much should I spend on Facebook and Instagram ads?
For most local businesses we suggest starting from around £500 per month in ad spend, which gives enough data to find winning ads and audiences. Ecommerce and competitive markets usually need more.
Is Facebook advertising still worth it?
Yes, for most consumer and local businesses. Meta still has the largest audience and the most precise targeting — the difference now is that good creative and proper tracking matter far more than they used to.
Do you create the ads?
Yes. We write the copy and create statics, carousels and short video. Your own footage and customer content usually performs best, and we'll show you what to capture.
How do you track results after iOS privacy changes?
We set up the Meta pixel alongside the Conversions API (server-side tracking), plus GA4 and UTM links, so far more leads and sales are captured and attributed correctly.
Should I use paid social or Google Ads?
Google Ads captures people already searching; paid social creates demand and reaches people before they search. Many clients use both — see PPC management.
Do I own my ad accounts?
Yes. You own your ad accounts, pixel, audiences and billing. We manage them with access you can remove at any time.
Free proposal
Get your free paid social audit & proposal.
Tell us a little about your goals and we'll send a tailored plan with timelines and a fixed price. No hard sell, no obligation.
No obligation
NDA on request
Same-day reply
4.9★ Google
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Email support@ayexperts.com
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