Project overview
The clinic offers physiotherapy, sports massage and rehabilitation from three locations. Their website had one page listing every treatment.
They wanted more self-referring patients from local search for their most popular treatments.
Experts in treatment, unknown in search
Three gaps held them back:
One page for every treatment
Back pain, sports injuries and post-surgery rehab shared a single page.
Weak profiles for two locations
Two Google Business Profiles had few photos and reviews.
No clinical credibility signals
Pages didn't show who the physios were or their qualifications.
What success looked like
- Rank top 3in the map pack at all three locations.
- Rank treatment pagesfor common conditions.
- Grow enquiriesby at least 50%.
Our approach, step by step
- 1
Treatment pages Months 1–3
Created 18 treatment and condition pages, reviewed by the clinical team, with clear next steps.
- 2
Location profiles Months 1–2
Optimised all three Google Business Profiles and set up review requests.
- 3
Credibility Months 2–3
Added team profiles with qualifications and medical schema.
- 4
Local links Months 3–7
Partnered with local sports clubs and events for genuine links and mentions.
Before and after: key rankings
Positions for valuable searches, month 0 vs month 7.
| Keyword | Before | After | Change |
|---|---|---|---|
| physio near me (location 1) | 6 | 1 | ▲ 5 |
| sports injury clinic | 21 | 3 | ▲ 18 |
| back pain physio | 28 | 4 | ▲ 24 |
| physio (location 3) | NR | 2 | ▲ new |
The results
Patient enquiries grew steadily as treatment pages and location profiles gained visibility.
“Patients now tell us they found the exact treatment page they needed on Google before calling.”