Project overview
The clinic offers implants, Invisalign and cosmetic dentistry in Birmingham. Most new patients came from referrals, and the website rarely produced enquiries.
They wanted to attract more private patients for high-value treatments from search.
Great dentistry, invisible online
Three issues were holding them back:
An outdated website
Pages were slow, generic and didn't explain treatments or prices clearly.
Weak map pack visibility
The clinic rarely appeared in the local pack for treatment searches.
No treatment landing pages
Ads and search traffic all landed on the home page.
What success looked like
- Launch a site that convertsvisitors into consultation requests.
- Rank in the map packfor implants, Invisalign and cosmetic treatments.
- Double new-patient enquirieswithin six months.
Our approach, step by step
- 1
New website Months 1–2
Designed and built a custom WordPress site with treatment pages, finance information, before-and-after galleries and online booking.
- 2
Local SEO Months 2–4
Optimised the Google Business Profile, built citations and set up a steady review request flow.
- 3
Google Ads Months 2–6
Launched treatment-specific campaigns pointing to matching landing pages, within healthcare ad policies.
- 4
Content Months 3–6
Published treatment guides and FAQs reviewed by the clinical team.
Before and after: key rankings
Map pack and organic positions for key treatments, month 0 vs month 6.
| Keyword | Before | After | Change |
|---|---|---|---|
| dental implants birmingham | 19 | 2 | ▲ 17 |
| invisalign birmingham | 24 | 3 | ▲ 21 |
| cosmetic dentist birmingham | 31 | 4 | ▲ 27 |
| emergency dentist birmingham | NR | 5 | ▲ new |
The results
New-patient enquiries grew steadily as the new site, map rankings and ads came together.
“We now get implant and Invisalign enquiries every week from people who had never heard of us before.”